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CUSTOMIZED CONTENT DELIVERY THROUGH THE USE OF ARBITRARY GEOGRAPHIC SHAPES

  • US 20100041419A1
  • Filed: 08/12/2008
  • Published: 02/18/2010
  • Est. Priority Date: 08/12/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a content provider, information defining a plurality of geographic shapes that select a corresponding plurality of geographic areas;

    for each geographic shape of the plurality of geographic shapes, receiving information from the content provider defining one or more tags and corresponding tag weights assigned to the geographic shape;

    receiving a request from a requester;

    determining a location of the requestor;

    based on the location of the requestor, identifying one or more of geographic shapes in which the requestor is located from the plurality of geographic shapes;

    selecting one or more content items from a plurality of content items of the content provider based on the one or more tags and corresponding tag weights assigned to the one or more geographic shapes in which the requestor is located; and

    effecting delivery of the one or more content items to the requester.

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