CONTEXT BASED ONLINE ADVERTISING
First Claim
Patent Images
1. A method for managing online advertising, comprising:
- determining a mobile device characteristic based on a mobile device context of a mobile device;
determining a user characteristic based on a user context that includes at least one of natural language information based on a user interaction with a mobile device or sentiment information based on the user interaction with the mobile device; and
selectively delivering an advertisement based on the determined mobile device characteristic and the determined user characteristic.
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Abstract
A software and/or hardware facility for inferring user context and delivering advertisements, such as coupons, using natural language and/or sentiment analysis is disclosed. The facility may infer context information based on a user'"'"'s emotional state, attitude, needs, or intent from the user'"'"'s interaction with or through a mobile device. The facility may then determine whether it is appropriate to deliver an advertisement to the user and select an advertisement for delivery. The facility may also determine an appropriate expiration time and/or discount amount for the advertisement.
152 Citations
20 Claims
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1. A method for managing online advertising, comprising:
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determining a mobile device characteristic based on a mobile device context of a mobile device; determining a user characteristic based on a user context that includes at least one of natural language information based on a user interaction with a mobile device or sentiment information based on the user interaction with the mobile device; and selectively delivering an advertisement based on the determined mobile device characteristic and the determined user characteristic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A processor-readable medium containing instructions for executing a method of managing online advertising, wherein the method comprises:
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determining a mobile device characteristic based on a mobile device context of a mobile device, including; determining ancillary information including at least one of a location of the mobile device, a speed of the mobile device, or a time at the mobile device; determining a user characteristic based on a user context that includes at least one of natural language information based on a user interaction with a mobile device or sentiment information based on the user interaction with the mobile device; selecting the advertisement from multiple advertisements based on the determined mobile device characteristic and the determined user characteristic; selectively delivering an advertisement based on the determined mobile device characteristic and the determined user characteristic; receiving user feedback corresponding to the selectively delivered advertisement; determining the advertisement effectiveness characteristic based on the received user feedback; and selectively delivering another advertisement based on the determined advertisement effectiveness. - View Dependent Claims (13, 14, 15, 16)
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17. A computing system configured to manage online advertising, comprising:
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a memory; a first module configured, when executed in the memory, to determine a mobile device characteristic based on a mobile device context of a mobile device; a second module configured, when executed in the memory, to determine a user characteristic based on a user context that includes at least one of natural language information based on a user interaction with a mobile device or sentiment information based on the user interaction with the mobile device; and a third module configured, when executed in the memory, to selectively deliver an advertisement based on the determined mobile device characteristic and the determined user characteristic. - View Dependent Claims (18, 19, 20)
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Specification