DETERMINATION OF ADVERTISEMENT REFERRER INCENTIVES AND DISINCENTIVES
First Claim
Patent Images
1. A method of managing referral of electronic advertisements, comprising:
- providing an advertisement to a referrer;
receiving a forwarding indication indicating that the referrer forwarded the advertisement to a recipient;
receiving a response indication indicating a recipient response to the forwarded advertisement;
providing an incentive to the referrer if the response indication is of a first type; and
providing a disincentive to the referrer if the response indication is of a second type, wherein the response indication of the first type is different than the response indication of the second type.
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Abstract
A software and/or hardware facility for managing the referral of electronic advertisements is described. The facility may be configured to provide advertisements, including coupons, to a referrer and to enable the referrer to forward the advertisements to recipients. The facility also tracks recipient responses to the forwarded advertisements (e.g., redemption of coupons, interactions with the advertisement, rejections of advertisements, etc.). The facility may also be configured to provide incentives and/or disincentives to referrers based on recipient responses to advertisements.
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Citations
20 Claims
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1. A method of managing referral of electronic advertisements, comprising:
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providing an advertisement to a referrer; receiving a forwarding indication indicating that the referrer forwarded the advertisement to a recipient; receiving a response indication indicating a recipient response to the forwarded advertisement; providing an incentive to the referrer if the response indication is of a first type; and providing a disincentive to the referrer if the response indication is of a second type, wherein the response indication of the first type is different than the response indication of the second type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A processor-readable medium containing instructions for a method of managing referral of electronic advertisements, wherein the method comprises:
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providing an advertisement to a referrer; enabling the referrer to select the recipient from the social network of the referrer; receiving a forwarding indication indicating that the referrer forwarded the advertisement to a recipient; forwarding the advertisement to the recipient; receiving a response indication indicating a recipient response to the forwarded advertisement; providing an incentive to the referrer if the response indication is a positive response indication; providing a disincentive to the referrer if the response indication is a negative response indication; categorizing the advertisement into one category of multiple categories; adjusting the incentive associated with each categorized category based on a percentage of positive response indications to the forwarded advertisement and other forwarded advertisements in the associated categorized category; and adjusting the disincentive associated with each categorized category based on the percentage of negative response indications to the forwarded advertisement and other forwarded advertisements in the associated categorized category. - View Dependent Claims (14)
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15. A computing system configured to manage referral of electronic advertisements, comprising:
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a memory; a first module configured, when executed in the memory, to provide an advertisement to a referrer; a second module configured, when executed in the memory, to receive a forwarding indication indicating that the referrer forwarded the advertisement to a recipient; a third module configured, when executed in the memory, to receive a response indication indicating a recipient response to the forwarded advertisement; a fourth module configured, when executed in the memory, to provide an incentive to the referrer if the response indication is of a first type; and a fifth module configured, when executed in the memory, to provide a disincentive to the referrer if the response indication is of a second type, wherein the response indication of the first type is different than the response indication of the second type. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification