ADVERTISING DISTRIBUTION SYSTEM, ADVERTISING EFFECTIVENESS VALIDATION SERVER, ADVERTISING DISTRIBUTION METHOD, AND ADVERTISING EFFECTIVENESS VALIDATION PROGRAM

• US 20100042493A1
• Filed: 03/11/2008
• Published: 02/18/2010
• Est. Priority Date: 03/19/2007
• Status: Abandoned Application

• Current Assignee: NEC Corporation
• Original Assignee: NEC Corporation
• Inventors: Noda, Jun, Konishi, Yusuke, Nakao, Toshiyasu, Sukenari, Teruki, Nino, Yuichi
• Application Number:
  US12/450,156
• Publication Number:
  US 20100042493A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

It is ensured that advertising information can be distributed and advertising effectiveness can be validated without increasing any burden on the store side. A distribution server 1 gives an advertisement ID and advertisement position information to the advertising information to distribute it to a user portable terminal 3. The user portable terminal 3 automatically judges whether or not a user visits the store on the basis of terminal position information detected by a sensor 32 and the advertisement position information given to the advertising information. When judging that the user has visited the store, the user portable terminal 3 extracts the user ID and the advertisement ID given to the advertising information and transmits them to an effectiveness validation server 2. The effectiveness validation server 2 executes a processing for validating the advertising effectiveness on the basis of the received user ID and advertisement ID and computes a point given to the user and an advertising fee charged to the advertiser according to the result of the validation of the advertising effectiveness.

Claims

1. An advertising distribution system comprising:

an advertising effectiveness validation server that validates an advertising effectiveness; and

a user terminal, wherein

the user terminal comprises;

a terminal position calculating unit that obtains terminal position information indicating position of the user terminal;

a store visit judging unit that judges whether or not a user has visited a store on a basis of the terminal position information obtained by the terminal position calculating unit; and

a store visit information transmitting unit that transmits store visit information indicating that the user has visited the store to the advertising effectiveness validation server through communication network upon judgment by the store visit judging unit that the user has visited the store, the store visit information including position calculating unit identifying information that is capable of identifying the terminal position calculating unit

the advertising effectiveness validation server comprises;

an advertising effectiveness validating unit that validates the advertising effectiveness based on the store visit information received from the user terminal;

an improper convert information acquiring unit that acquires improperly converted terminal information indicating a user terminal which is improperly converted; and

a reliability judging unit that judges reliability of positional calculation using the terminal position calculating unit based on the position calculating unit identifying information and the improperly converted terminal information, and

the advertising effectiveness validating unit validates the advertising effectiveness based on judgment by the reliability judging unit that the reliability of the positional calculation using the terminal position calculating unit is high.

2. The advertising distribution system according to claim 1, wherein

the user terminal transmits at least one of position detection accuracy and resolution of the terminal position calculating unit to the advertising effectiveness validation server, and

the reliability judging unit judges the reliability of the positional calculation based on at least one of the position detection accuracy and the resolution.

3. The advertising distribution system according to claim 1, further comprising an advertisement distribution server that distributes advertising information, wherein

the advertisement distribution server comprises:

an advertisement position information adding unit that adds advertisement position information indicating position regarding advertising information to the advertising information; and

an advertising information transmitting unit that transmits advertising information to which the advertisement position information is added by the advertisement position information adding unit to the user terminal through communication network, and

the store visit judging unit judges whether the user has visited the store based on the terminal position information obtained by the terminal position calculating unit and the advertisement position information added to the advertising information received from the advertisement distribution server.

4. The advertising distribution system according to claim 3, wherein

the advertisement distribution server comprises an advertisement ID adding unit that adds an advertisement ID for identifying advertising information to the advertising information,

the advertising information transmitting unit transmits the advertising information to which the advertisement ID is added by the advertisement ID adding unit to the user terminal through communication network,

the store visit information transmitting unit transmits store visit information including the advertisement ID added to the advertising information received from the advertisement distribution server to the advertising effectiveness validation server through communication network,

the advertising effectiveness validating unit generates information including the number of customers visiting the store as advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the advertisement ID from the user terminal, and

the advertising effectiveness validation server comprises an advertising fee calculating unit that calculates an advertising fee charged to an advertiser according to the number of customers visiting the store shown in the advertising effect information generated by the advertising effectiveness validating unit.

5. The advertising distribution system according to claim 1, wherein

the store visit information transmitting unit transmits store visit information including a user ID for identifying a user to the advertising effectiveness validation server through communication network,

the advertising effectiveness validating unit generates information including the number of visits to the store by the user as the advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the user ID from the user terminal, and

the advertising effectiveness validation server comprises a point calculating unit that calculates a point given to the user in accordance with the number of visits to the store shown in the advertising effect information generated by the advertising effectiveness validating unit.

7. The advertising distribution system according to claim 1, further comprising:

an advertisement distribution server that distributes advertising information; and

an affiliate terminal that is used by an affiliate mediator that mediates the advertising information, wherein

the advertisement distribution server comprises;

an affiliate ID adding unit that adds an affiliate ID for identifying the affiliate mediator to the advertising information; and

an advertising information transmitting unit that transmits the advertising information to which the affiliate ID is added by the affiliate ID adding unit to the user terminal through communication network,

the affiliate terminal comprises an advertising information transferring unit that transfers the advertising information received from the advertisement distribution server to the user terminal;

the store visit information transmitting unit transmits the store visit information including the affiliate ID added to the advertising information received from the affiliate terminal to the advertising effectiveness validation server through communication network,

the advertising effectiveness validating unit generates information including actual number of visits to the store by the user in response to introduction by the affiliate mediator as the advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the affiliate ID from the user terminal; and

the advertising effectiveness validation server comprises an affiliate consideration calculating unit that calculates consideration paid for the affiliate mediator in accordance with the actual number of visits to the store shown in the advertising effect information generated by the advertising effectiveness validating unit.

8. The advertising distribution system according to claim 7, wherein

the affiliate terminal comprises:

an affiliate terminal position calculating unit that obtains affiliate terminal position information indicating position of the affiliate terminal;

an affiliate store visit judging unit that judges whether the affiliate mediator has visited the store based on the affiliate terminal position information obtained by the affiliate terminal position calculating unit, and

an affiliate store visit information transmitting unit that transmits the affiliate store visit information indicating that the affiliate mediator has visited the store to the advertising effectiveness validation server through communication network based on the judgment by the affiliate store visit judging unit that the affiliate mediator has visited the store,

the advertising effectiveness validation server comprises a company judging unit that judges whether the affiliate mediator and the user have visited the store together based on the affiliate terminal information received from the affiliate terminal and the store visit information received from the user terminal, and

the affiliate consideration calculating unit calculates consideration paid for the affiliate mediator based on a judgment result of the company judging unit.

6. An advertising distribution system comprising:

an advertising effectiveness validation server that validates a advertising effectiveness;

a communication carrier server that is managed by a communication carrier; and

a user terminal, wherein

the user terminal comprises;

a terminal position calculating unit that obtains terminal position information indicating position of the user terminal;

a store visit judging unit that judges whether or not a user has visited a store on a basis of the terminal position information obtained by the terminal position calculating unit; and

a store visit information transmitting unit that transmits store visit information indicating that the user has visited the store to the advertising effectiveness validation server through communication network upon judgment by the store visit judging unit that the user has visited the store,

the advertising effectiveness validation server comprises an advertising effectiveness validating unit that validates the advertising effectiveness based on the store visit information received from the user terminal,

the communication carrier server comprises;

a terminal position acquiring unit that acquires the terminal position information;

a carrier-side store visit judging unit that judges whether the user has visited the store based on the terminal position information acquired by the terminal position acquiring unit; and

a carrier-side store visit information transmitting unit that transmits store visit information indicating that the user has visited the store to the advertising effectiveness validation server through communication network based on the judgment by the carrier-side store visit judging unit that the user has visited the store, and

the advertising effectiveness validation server comprises a carrier consideration calculating unit that calculates consideration paid for the communication carrier based on a result of validation by the advertising effectiveness validating unit.

24. The advertising distribution system according to claim 6, further comprising:

an advertisement distribution server that distributes advertising information; and

an affiliate terminal that is used by an affiliate mediator that mediates the advertising information, wherein

the advertisement distribution server comprises;

an affiliate ID adding unit that adds an affiliate ID for identifying the affiliate mediator to the advertising information; and

an advertising information transmitting unit that transmits the advertising information to which the affiliate ID is added by the affiliate ID adding unit to the user terminal through communication network,

the affiliate terminal comprises an advertising information transferring unit that transfers the advertising information received from the advertisement distribution server to the user terminal;

the store visit information transmitting unit transmits the store visit information including the affiliate ID added to the advertising information received from the affiliate terminal to the advertising effectiveness validation server through communication network,

the advertising effectiveness validating unit generates information including actual number of visits to the store by the user in response to introduction by the affiliate mediator as the advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the affiliate ID from the user terminal; and

the advertising effectiveness validation server comprises an affiliate consideration calculating unit that calculates consideration paid for the affiliate mediator in accordance with the actual number of visits to the store shown in the advertising effect information generated by the advertising effectiveness validating unit.

9. An advertising effectiveness validation server comprising:

a position calculating unit identifying information receiving unit that receives store visit information including position calculating unit identifying information that is capable of identifying terminal position calculating unit used by a user terminal for calculating a position from the user terminal through communication network;

an improper convert information acquiring unit that acquires improper convert information indicating whether or not the user terminal is improperly converted;

a reliability judging unit that judges reliability of positional calculation using the terminal position calculating unit by the user terminal based on the position calculating unit identifying information and the improper convert information; and

an advertising effectiveness validating unit that validates the advertising effectiveness based on judgment by the reliability judging unit that the reliability of the position calculation with the terminal position calculating unit is high.

10. The advertising effectiveness validation server according to claim 9, wherein

the advertising effectiveness validation server receives at least one of resolution and position detection accuracy of the terminal position calculating unit from the user terminal, and

the reliability judging unit judges the reliability of the positional calculation using the terminal position calculating unit based on at least one of the position detection accuracy and the resolution.

11. The advertising effectiveness validation server according to claim 9, further comprising:

a carrier-side store visit information receiving unit that receives store visit information indicating that a user has visited a store from a communication carrier server managed by a communication carrier through communication network; and

a carrier consideration calculating unit that calculates consideration paid for the communication carrier based on a result of validation of the advertising effectiveness validating unit.

12. The advertising effectiveness validation server according to claim 9, further comprising a store visit information receiving unit that receives store visit information including an affiliate ID for identifying an affiliate mediator that mediates advertising information from the user terminal through communication network, wherein

the advertising effectiveness validating unit generates information including actual number of visits to the store by the user in response to introduction by the affiliate mediator as advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the affiliate ID from the user terminal, and

the advertising effectiveness validation server further comprises an affiliate consideration calculating unit that calculates consideration paid for the affiliate mediator in accordance with the actual number of visits to the store shown in the advertising effect information generated by the advertising effectiveness validating unit.

13. The advertising effectiveness validation server according to claim 9, further comprising:

an affiliate store visit information receiving unit that receives affiliate store visit information indicating that the affiliate mediator has visited the store through communication network from an affiliate terminal used by the affiliate mediator; and

a company judging unit that judges whether the affiliate mediator and the user have visited the store together based on the store visit information received from the user terminal and affiliate terminal information received from the affiliate terminal, wherein

the affiliate consideration calculating unit calculates consideration paid for the affiliate mediator based on a judgment result by the company judging unit.

14. An advertising distribution method comprising:

a terminal position calculating step that obtains terminal position information indicating position of a user terminal by the user terminal;

a store visit judging step that judges by the user terminal whether a user has visited a store on a basis of the terminal position information that is obtained;

a store visit information transmitting step that transmits store visit information by the user terminal to an advertising effectiveness validation server through communication network upon judgment that the user has visited the store, the store visit information including position calculating unit identifying information that is capable of identifying a terminal position calculating unit used by the user terminal for calculating the position;

an improper convert information acquiring step in which the advertising effectiveness validation server acquires improper convert information indicating whether or not the user terminal is improperly converted; and

a reliability judging step in which the advertising effectiveness validation server judges reliability of positional calculation using the terminal position calculating unit based on the improper convert information and the position calculating unit identifying information, wherein

the advertising effectiveness validation server validates the advertising effectiveness based on judgment in the advertising effectiveness validating step that the reliability of the positional calculation using the terminal position calculating unit is high.

15. The advertising distribution method according to claim 14, further comprising:

a position detection accuracy and resolution acquiring step in which the advertising effectiveness validation server receives at least one of resolution and position detection accuracy of the position calculating unit from the user terminal, wherein

the advertising effectiveness validation server judges the reliability of the positional calculation using the terminal position calculating unit based on at least one of the position detection accuracy and the resolution in the reliability judging step.

16. The advertising distribution method according to claim 14, further comprising:

a terminal position acquiring step in which a communication carrier server managed by a communication carrier acquires the terminal position information;

a carrier-side store visit judging step in which the communication carrier server judges whether the user has visited the store based on the terminal position information that is acquired;

a carrier-side store visit information transmitting step in which the communication carrier server transmits store visit information indicating visit of the user to the advertising effectiveness validation server through communication network based on the judgment that the user has visited the store; and

a carrier consideration calculating step in which the advertising effectiveness validation server calculates consideration paid for the communication carrier based on a result of validation of the advertising effectiveness.

17. The advertising distribution method according to claim 14, further comprising:

an affiliate ID adding step in which an advertisement distribution server distributing advertising information adds an affiliate ID for identifying an affiliate mediator that mediates the advertising information to advertising information;

an advertising information transmitting step in which the advertisement distribution server transmits the advertising information to which the affiliate ID is added to the user terminal through communication network;

an advertising information transferring step in which an affiliate terminal used by the affiliate mediator transfers the advertising information received from the advertisement distribution server to the user terminal, wherein

the user terminal transmits the store visit information including the affiliate ID added to the advertising information received from the affiliate terminal to the advertising effectiveness validation server through communication network in the store visit information transmitting step, and

the advertising effectiveness validation server generates information including actual number of visits to the store by the user in response to introduction by the affiliate mediator as the advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the affiliate ID from the user terminal in the advertising effectiveness validating step, the advertising distribution method further comprising;

an affiliate consideration calculating step in which the advertising effectiveness validation server calculates consideration paid for the affiliate mediator in accordance with the actual number of visits to the store shown in the advertising effect information that is generated.

18. The advertising distribution method according to claim 17, further comprising:

an affiliate terminal position calculating step in which the affiliate terminal obtains affiliate terminal position information indicating position of the affiliate terminal;

an affiliate store visit judging step in which the affiliate terminal judges based on the obtained affiliate terminal position information whether the affiliate mediator has visited the store;

an affiliate store visit information transmitting step in which the affiliate terminal transmits affiliate store visit information indicating the visit of the affiliate mediator to the advertising effectiveness validation server through communication network based on the judgment that the affiliate mediator has visited the store; and

a company judging step in which the advertising effectiveness validation server judges based on the store visit information received from the user terminal and the affiliate terminal information received from the affiliate terminal whether the affiliate mediator and the user have visited the store together, wherein

the advertising effectiveness validation server calculates consideration paid for the affiliate mediator based on a judgment result whether the user and the affiliate mediator have visited together in the affiliate consideration calculating step.

19. A computer-readable medium storing an advertising effectiveness validation program product that validates advertising effectiveness in an advertising distribution system that distributes advertising information, the program product causing a computer to implement:

a position calculating unit identifying information reception processing that receives store visit information including position calculating unit identifying information that is capable of identifying terminal position calculating unit used by a user terminal for calculating position from the user terminal through communication network;

an improper convert information acquisition processing that acquires improper convert information indicating whether or not the user terminal is improperly converted;

a reliability judgment processing that judges reliability of positional calculation using the terminal position calculating unit by the user terminal based on the position calculating unit identifying information that is received and the improper convert information that is acquired; and

an advertising effectiveness validation processing that validates the advertising effectiveness based on judgment that the reliability of the positional calculation using the terminal position calculating unit is high.

20. The computer-readable medium storing the advertising effectiveness validation program product according to claim 19, further comprising a position detection accuracy and resolution acquisition processing that acquires at least one of resolution and position detection accuracy of the terminal position calculating unit from the user terminal, and

the reliability judgment processing judges the reliability of the positional calculation using the terminal position calculating unit based on at least one of the position detection accuracy and the resolution.

21. The computer-readable medium storing the advertising effectiveness validation program product according to claim 19, the program product causing the computer to implement:

a carrier-side store visit information reception processing that receives store visit information indicating visit of the user from a communication carrier server managed by a communication carrier through communication network; and

a carrier consideration calculation processing that calculates consideration paid for the communication carrier based on a result of validation of the advertising effectiveness.

22. The computer-readable medium storing the advertising effectiveness validation program product according to claim 19, the program product causing the computer to implement:

a store visit information reception processing that receives store visit information including an affiliate ID for identifying an affiliate mediator that mediates advertising information from the user terminal through communication network;

a processing that generates information including actual number of visits to the store by the user in response to introduction by the affiliate mediator as advertising effect information indicating the advertising effectiveness by counting the number of times of reception of the affiliate ID from the user terminal in the advertising effectiveness validation processing; and

an affiliate consideration calculation processing that calculates consideration paid for the affiliate mediator in accordance with the actual number of visits to the store shown in the advertising effect information that is generated.

23. The computer-readable medium storing the advertising effectiveness validation program product according to claim 22, the program product causing the computer to implement:

an affiliate store visit information reception processing that receives affiliate store visit information indicating the visit of the affiliate mediator from an affiliate terminal used by the affiliate mediator through communication network;

a company judgment processing that judges based on the store visit information received from the user terminal and affiliate terminal information received from the affiliate terminal whether the affiliate mediator and the user have visited the store together; and

a processing that calculates consideration paid for the affiliate mediator based on a judgment result whether the user and the affiliate mediator have visited the store together in the affiliate consideration calculation processing.