UNIVERSAL LOYALTY SYSTEMS AND METHODS

• US 20100042517A1
• Filed: 08/12/2008
• Published: 02/18/2010
• Est. Priority Date: 08/12/2008
• Status: Abandoned Application

• Current Assignee: Western Union
• Original Assignee: The Westem Union Company
• Inventors: Roberts, Melanie, Galuppo, Gail, Paintin, Scott
• Application Number:
  US12/190,348
• Publication Number:
  US 20100042517A1
• Time in Patent Office: Days
• US Class Current: 705/30
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

The invention provides various systems and methods for providing universal access to loyalty programs and/or financial accounts. The method includes initializing a universal loyalty program account and financial account device. The method further includes associating loyalty program accounts and/or financial accounts with the universal loyalty program and financial instrument device. The method then accesses at least one of the loyalty program accounts and/or the financial accounts at a customer facing device using the universal loyalty program account and financial account device.

Claims

1. A method of providing universal access to loyalty programs and financial accounts, the method comprising:

initializing a universal loyalty program account and financial account device;

associating at least one loyalty program account with the universal loyalty program and financial instrument device;

associating at least one financial account with the universal loyalty program and financial instrument device; and

accessing at least one of the at least one loyalty program account or the at least one financial account at a customer facing device using the universal loyalty program account and financial account device.

2. The method of claim 1, further comprising:

adding an additional loyalty program account or financial account to the universal loyalty program account and financial account device; and

removing one of the at least one loyalty program account or one of the at least one financial account from the universal loyalty program account and financial account device.

3. The method of claim 2, wherein the adding and removing of the loyalty program accounts further comprise providing access to an account management interface which displays each of the loyalty program accounts and each of the financial accounts associated with the universal loyalty program account and financial account device.

4. The method of claim 1, wherein the universal loyalty program account and financial account device comprises one or more of the following:

an electronic key fob, a cellular device, a presentation instrument with a magnetic stripe, a presentation instrument with a bar code, and a presentation instrument with a radio frequency (RF) chip.

5. The method of claim 1, wherein the at least one loyalty program account comprises one or more of the following account types:

a retail store, a shoe store, a book store, a grocery store, a department store, a video rental store, a library, an airline, and a hotel.

6. The method of claim 1, wherein the at least one financial account comprises one or more of the following account types:

a credit card account, a debit account, a money transfer account, a stored value account, and an electronic wallet account.

7. The method of claim 1, wherein the at least one loyalty program account and the at least one financial account comprises reward points which are accumulated based on usage of the accounts and according to rules of each account.

8. The method of claim 7, further comprising sharing and combining the reward points from multiple loyalty program and financial accounts.

9. The method of claim 7, further comprising:

exchanging reward points from one or more of the at least one loyalty program account or financial account for a cash amount;

distributing the cash amount via a money transfer; and

retrieving the money transfer at a money transfer agent location.

10. The method of claim 7, further comprising:

transferring the rewards points to another customer'"'"'s loyalty program account(s) or financial account(s); and

transferring the rewards points to a charitable organization.

11. The method of claim 10, wherein the exchanging and transferring operations comprise an associated fee, wherein the fee is a net fee.

12. A universal loyalty program account and financial account device, the device comprising:

a storage mechanism configured to store account information for at least one loyalty program account and a at least one financial account associated with the universal loyalty program account and financial account device;

a display screen coupled with the storage mechanism, the display screen configured to display account information for one or more of the at least one loyalty program account or the at least one financial account; and

a button mechanism coupled with the storage mechanism and the display screen, the button mechanism configured to manipulate the account information displayed on the display screen.

13. The device of claim 12, wherein the display screen is a touch screen, wherein the touch screen is configured to allow for the manipulation of the account information displayed on the display screen.

14. The device of claim 12, wherein the account information displayed on the display screen comprises a barcode associated with one of the at least one loyalty program.

15. The device of claim 14, wherein the button mechanism is further configured to cycle through barcodes associated with the at least one loyalty program account each instance that the button mechanism is pressed.

16. The device of claim 12, further comprising a biometric mechanism coupled with the storage mechanism, the biometric device configured to restrict access to the universal loyalty program account and financial account device based on valid biometric data received at the biometric mechanism.

17. A system for providing universal access to loyalty programs, the system comprising:

a processing center configured to initialize a universal loyalty program account device and associate at least one loyalty program account with the universal loyalty program device; and

a customer facing device coupled with the processing center, the customer facing device configured to access at least one of the at least one loyalty program account using the universal loyalty program account device.

18. The system of claim 17, further comprising at least one vendor network associated with the at least one loyalty program account, wherein the at least one vendor network are configured to transmit messages regarding one or more of coupons, rebates, sweepstakes, special offers, and combination offers to an account holder of the universal loyalty program account device.

19. The system of claim 18, wherein the messages are transmitted using one or more of the following transmission types:

an email, a short message system (SMS) message, a text message, a voicemail, and an instant messenger message.

20. The system of claim 17, wherein the customer facing device comprises one or more of the following:

an automated teller machine (ATM), a point-of-sale (POS) device, a kiosk, and an in-lane device.

21. A machine-readable medium having a set of instructions stored thereon for providing universal access to loyalty programs and financial accounts which, when executed by a machine, cause the machine to:

initialize a universal loyalty program account and financial account device;

associate at least one loyalty program account with the universal loyalty program and financial instrument device;

associating at least one financial account with the universal loyalty program and financial instrument device; and

accessing at least one of the at least one loyalty program account or the at least one financial account at a customer facing device using the universal loyalty program account and financial account device.