SYSTEM AND METHOD FOR PROVIDING CONTENT ON A MOBILE DEVICE BY CONTROLLING AN APPLICATION INDEPENDENT OF USER ACTION
First Claim
1. A method for providing multimedia content on a mobile device, said method comprising:
- dividing a display of said mobile device into a first portion containing at least one application having full screen control and a second portion containing a multimedia application display, said first and second portions being controlled independently of each other, said second portion providing limited screen control to said user;
using said multimedia application display in said second portion according to one or more predetermined criteria to display user-specific multimedia content; and
upon said one or more predetermined criteria being met, closing said second portion and restoring said display to include only said first portion.
2 Assignments
0 Petitions
Accused Products
Abstract
An advertising application is provided that can be used on a mobile device to impose screen control restrictions on a portion of the mobile device display, in order to provide a controllable mechanism for displaying advertising content. The advertising application causes the display screen to be split into two or more portions, with an advertising application display having limited screen control so that advertising content can be played according to a schedule or at event driven times as dictated by an administrator or other entity so that the mobile device'"'"'s services may be subsidized in part by the advertising content providers. The advertising display runs independent of the normal, user initiated applications and does not need to consider screen placement within the normally running applications and is not dependent on when the user decides to close down an application.
134 Citations
21 Claims
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1. A method for providing multimedia content on a mobile device, said method comprising:
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dividing a display of said mobile device into a first portion containing at least one application having full screen control and a second portion containing a multimedia application display, said first and second portions being controlled independently of each other, said second portion providing limited screen control to said user; using said multimedia application display in said second portion according to one or more predetermined criteria to display user-specific multimedia content; and upon said one or more predetermined criteria being met, closing said second portion and restoring said display to include only said first portion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A mobile device comprising a display, one or more input mechanisms and a memory storing a multimedia application, said mobile device being configured for:
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dividing said display into a first portion containing at least one application having full screen control and a second portion containing a display for said multimedia application, said first and second portions being controlled independently of each other, said second portion providing limited screen control to said user; using said multimedia application display in said second portion according to one or more predetermined criteria to display user-specific multimedia content; and upon said one or more predetermined criteria being met, closing said second portion and restoring said display to include only said first portion. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification