MEDIA DATA USAGE MEASUREMENT AND REPORTING SYSTEMS AND METHODS

• US 20100043014A1
• Filed: 10/20/2009
• Published: 02/18/2010
• Est. Priority Date: 07/26/2002
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Nielsen Audio, Inc. (MOOD Media Corporation)
• Inventors: Kunchakarra, Prasad V., Dietz, Thomas L. III, HEBELER, JOHN W. JR.
• Granted Patent: US 8,516,500 B2
• Time in Patent Office: Days
• US Class Current: 719/315
• CPC Class Codes: G06F 9/4488 Object-oriented
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/062 related to network traffic
• CPC Class Codes: H04L 43/10 Active monitoring, e.g. heartbeat, ping or trace-route
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/289 Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/56 Provisioning of proxy services store-and-forward switching systems in data switching networks H04L12/54
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/57 for integrated multimedia messaging subsystem [IMS]
• CPC Class Codes: H04M 15/58 based on statistics of usage or network monitoring
• CPC Class Codes: H04M 2215/0188 Network monitoring; statistics on usage on called/calling number
• CPC Class Codes: H04M 2215/2026 Wireless network, e.g. GSM, PCS, TACS
• CPC Class Codes: H04M 2215/208 IMS, i.e. Integrated Multimedia messaging Subsystem
• CPC Class Codes: H04M 2215/32 : Involving wireless systems
• CPC Class Codes: H04W 4/24 : Accounting or billing

Abstract

An audience measurement system for gathering data reflecting usage of media data by a user by means of a user system. The user system preprocesses the gathered data into micro-level report objects.

Claims

1. - A method for gathering data reflecting usage of media data by a user, comprising:

receiving a plurality of media data in a user system;

using each of a plurality of media data usage gathering objects running on the user system to collect data reflecting usage of a respectively different portion of and/or user agent for the plurality of media data received by the user system; and

using a session object to merge predetermined ones of the plurality of media data usage gathering objects corresponding to a respective user session and/or RCL session.