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Personalized Ad Insertion During Start Over Service

  • US 20100043022A1
  • Filed: 08/15/2008
  • Published: 02/18/2010
  • Est. Priority Date: 10/05/2007
  • Status: Active Grant
First Claim
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1. A method for delivering targeted advertising to an Internet Protocol television (IPTV) client, comprising:

  • receiving from a client a start over request for a current multicast stream;

    retrieving from a storage device a cached copy of the requested multicast stream;

    forwarding the cached copy of the requested multicast stream toward the requesting user;

    monitoring the cached copy of the requested multicast stream to detect therein a splice-in point associated with a default advertisement;

    providing, in response to said detection, a replacement advertisement within a unicast stream adapted to be received by the client; and

    transmitting toward the client a command adapted to cause a channel change mechanism within the client to select the unicast stream for processing at a time contemporaneous with the detected splice-in point.

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