SYSTEM AND METHOD FOR VERIFYING CONTENT DISPLAYED ON AN ELECTRONIC VISUAL DISPLAY

• US 20100045681A1
• Filed: 08/27/2009
• Published: 02/25/2010
• Est. Priority Date: 12/17/2001
• Status: Active Grant

• Current Assignee: NExT-e Solutions, Inc.
• Original Assignee: Automated Media Services, Inc.
• Inventors: Tell, Ernest Lawrence, Weissmueller, William Robert JR.
• Granted Patent: US 7,937,723 B2
• Time in Patent Office: Days
• US Class Current: 345/501
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: H04H 40/90 specially adapted for satellite broadcast receiving
• CPC Class Codes: H04H 60/48 for recognising items expressed in broadcast information
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: Y10S 715/962 Operator interface for marketing or sales

Abstract

One embodiment of a system and method may include communicating visual content via a visual content signal to an electronic visual display for displaying between a start time and an end time. The visual content signal may be displayed between the start and end times, and an operational parameter (e.g., voltage or current) of the electronic visual display may be sensed between the start and end times. An indicator indicative of the sensed operational parameter may be recorded. The recorded indicator provides for verification of the visual content being displayed by the electronic visual display. Signature analysis may be performed using the indicator to determine that the visual content signal was properly displayed.

Claims

1-47. -47. (canceled)

48. A method for verifying display of visual content, said method comprising:

communicating the visual content via a visual content signal to an electronic visual display for displaying between a start time and an end time;

displaying the visual content signal between the start and end times;

sensing an operational parameter of the electronic visual display between the start and end times; and

recording an indicator indicative of the sensed operational parameter, the recorded indicator providing for verification of the visual content being displayed by the electronic visual display.

49. The method according to claim 48, further comprising recording a second indicator indicative of the occurrence of the communication of the visual content signal to the electronic visual display to verify that the content signal was communicated to the electronic visual display.

50. The method according to claim 48, further comprising determining whether the sensed operational parameter is indicative of the visual content being displayed.

51. The method according to claim 50, wherein said determining includes determining whether the visual content is substantially properly displayed based on the sensed operational parameter and an expected operational parameter profile associated with said displaying of the visual content signal.

52. The method according to claim 48, wherein said communicating is performed via an analog transmission path.

53. The method according to claim 48, wherein said communicating is performed via a digital transmission path.

54. The method according to claim 48, wherein the start and end times represent the times for a single display of the visual content.

55. The method according to claim 48, wherein the start and end times represent the times between which the visual content is displayed multiple times.

56. The method according to claim 55, wherein the visual content is displayed multiple times if the visual content is dynamic.

57. The method according to claim 48, wherein said recording of the indicator is performed for each display of the visual content.

58. The method according to claim 48, wherein said sensing of the operational parameter is performed each time the visual content signal is displayed between the start and end times.

59. The method according to claim 48, wherein said recording of the indicator is performed each time said sensing occurs.

60. The method according to claim 48, further comprising determining a measured value indicative of the sensed operational parameter to form the recorded indicator.

61. The method according to claim 60, further comprising determining if the measured value indicative of the sensed operational parameter is inside an expected measured value range.

62. The method according to claim 61, further comprising forming a notification identifier indicative of the measured value indicative of the sensed operational parameter being inside or outside the expected range.

63. The method according to claim 48, further comprising forming a database having the recorded indicator being recorded therein.

64. A system for verifying display of visual content, said method comprising:

means for communicating the visual content via a visual content signal to an electronic visual display for displaying between a start time and an end time;

means for displaying the visual content signal between the start and end times;

means for sensing an operational parameter of the electronic visual display between the start and end times; and

means for recording an indicator indicative of the sensed operational parameter, the recorded indicator providing for verification of the visual content being displayed by the electronic visual display.

65. The system according to claim 64, further comprising means for determining whether the sensed operational parameter is indicative of the visual content being displayed.

66. The system according to claim 65, wherein said means for determining includes means for determining whether the visual content is substantially properly displayed based on the sensed operational parameter and an expected operational parameter profile associated with said displaying of the visual content signal.

67. The system according to claim 64, further comprising means for determining a measured value indicative of the sensed operational parameter to form the recorded indicator.

68. The system according to claim 67, further comprising means for determining if the measured value indicative of the sensed operational parameter is inside an expected measured value range.

69. The system according to claim 68, further comprising means for forming a notification identifier indicative of the measured value indicative of the sensed operational parameter being inside or outside the expected measured value range.

70. The system according to claim 64, further comprising means for storing the recorded indicator in a database.

71. A system for verifying display of visual content, said system comprising:

a processor operable to receive a communication of the visual content via a visual content signal and to display the visual content between a start time and an end time;

a video display driver operable to display the visual content signal between the start and end times;

a sensor configured to sense an operational parameter of the electronic visual display between the start and end times; and

said processor further configured to record an indicator indicative of the sensed operational parameter, the recorded indicator providing for verification of the visual content being displayed by the electronic visual display.

72. The system according to claim 71, wherein said sensor is at least one of a voltage and a current sensor.

73. The system according to claim 71, further comprising recording a second indicator indicative of the occurrence of the communication of the visual content signal to the electronic visual display, and wherein the second indicator includes information associated with the visual content.

74. The system according to claim 73, wherein the second indicator includes a timestamp.

75. The system according to claim 71, wherein the recorded indicator is at least one of a voltage and current measured value.

76. The system according to claim 71, further comprising determining if the recorded indicator is within an operating parameter range.

77. The system according to claim 71, further comprising forming a results value indicative of the results of said determining.

78. The system according to claim 71, further comprising updating a database including the first and second indicators.

79-126. -126. (canceled)