SYSTEM AND METHOD FOR INTEGRATED ADVERTISEMENT MANAGEMENT

• US 20100049567A1
• Filed: 08/20/2008
• Published: 02/25/2010
• Est. Priority Date: 08/20/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Murnikov, Pavel, Avila, Timothy, Boes, Todd, Ahanger, Gulrukh
• Application Number:
  US12/195,219
• Publication Number:
  US 20100049567A1
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.

Claims

1. A method for managing advertisements, comprising:

an Integrated Ad Manager (IAM) receiving information from at least one publisher for use in managing advertisements, the information relating to available advertisement inventory of the at least one publisher, the IAM being within a media player;

the IAM facilitating determining the advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information; and

the IAM facilitating serving of advertisements, at least in part based on the determined advertisements, for visible display in association with the media content.

2. The method of claim 1, wherein the IAM further comprises providing the at least one publisher the ability to allocate a predetermined amount of the advertisement inventory for a network.

3. The method of claim 1, wherein facilitating serving comprising:

communicating with an advertisement system for serving of the advertisements based on the received information.

4. The method of claim 1, wherein the available advertisement inventory is determined by the at least one publisher.

5. The method of claim 1, wherein the facilitating determining the advertisements further comprising:

scheduling the available advertisements for rendering with the media content.

6. The method of claim 1, wherein the IAM determines the advertisements to be served based on available metadata provided by the media player.

7. The method of claim 6, wherein the IAM determines the advertisements to be served based on a title of the media content.

8. The method of claim 6, wherein the IAM determines the advertisements to be served based on the media content being rendered.

9. The method of claim 1, wherein the IAM determines the advertisements to be served based on ad requests for each network.

10. The method of claim 1, wherein the determining of advertisements to be served occurs dynamically in real-time.

11. The method of claim 1, wherein the at least one publisher being a multitude of publishers each having an available inventory of advertisements.

13. A method for managing advertisements, comprising:

an ad management system facilitating downloading of an Integrated Ad Manager (IAM) to be stored within a media player on a user computer;

the ad management system communicating first information with the IAM for facilitating determining advertisements to be served in connection with media content to be rendered on the user computer by the media player, the first information being based at least in part on second information, the second information for use in managing advertisements and having been sent to the IAM from at least one publisher; and

the ad management system serving or facilitating serving of the advertisements based at least in part on the second information.

14. A computer-readable medium tangibly encoding instructions for performing a method, comprising:

an Integrated Ad Manager (IAM) receiving information from at least one publisher for use in managing advertisements, the information relating to available advertisement inventory of the at least one publisher, the IAM being within a media player;

the IAM facilitating determining the advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information; and

the IAM facilitating serving of advertisements, at least in part based on the determined advertisements, for visible display in association with the media content.

12. The method of claim 14, wherein the multitude of publishers being from different networks.

15. The computer-readable medium of claim 14, wherein the IAM further comprises providing the at least one publisher the ability to allocate a predetermined amount of the advertisement inventory for a network.

16. The computer-readable medium of claim 14, wherein facilitating serving comprising:

communicating with an advertisement system for serving of the advertisements based on the received information.

17. The computer-readable medium of claim 14, wherein the available advertisement inventory is determined by the at least one publisher.

18. The computer-readable medium of claim 14, wherein the facilitating determining the advertisements further comprising:

scheduling the available advertisements for rendering with the media content.

19. The computer-readable medium of claim 14, wherein the IAM determines the advertisements to be served based on available metadata provided by the media player.

20. The computer-readable medium of claim 14, wherein the IAM determines the advertisements to be served based on ad requests for each network.

21. The computer-readable medium of claim 14, wherein the determining of advertisements to be served occurs dynamically in real-time.

22. The computer-readable medium of claim 14, wherein the at least one publisher being a multitude of publishers each having an available inventory of advertisements.

23. The computer-readable medium of claim 15, wherein the multitude of publishers being from different networks.

24. A system comprising:

a plurality of processors;

a receiving module implemented on one of the plurality of said processors for receiving information relating to available advertising inventory of at least one publisher for use in managing advertisements;

a determining module implemented on one of the plurality of said processors for facilitating determining the advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information; and

a serving engine implemented on one of the plurality of said processors for facilitating serving of advertisements for visible display on a user interface in corresponding to the media content based in part on the determined advertisements from the determination module.

25. The system of claim 24 further comprising:

a storage component for storing the information produced from the receiving engine, determination engine, and/or serving engine.

26. The system of claim 24, wherein the determination engine determines the advertisements to be served based on ad requests for each network in real-time.