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SYSTEM AND METHOD FOR INTEGRATED ADVERTISEMENT MANAGEMENT

  • US 20100049567A1
  • Filed: 08/20/2008
  • Published: 02/25/2010
  • Est. Priority Date: 08/20/2008
  • Status: Abandoned Application
First Claim
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1. A method for managing advertisements, comprising:

  • an Integrated Ad Manager (IAM) receiving information from at least one publisher for use in managing advertisements, the information relating to available advertisement inventory of the at least one publisher, the IAM being within a media player;

    the IAM facilitating determining the advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information; and

    the IAM facilitating serving of advertisements, at least in part based on the determined advertisements, for visible display in association with the media content.

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