FILTERING MOBILE MARKETING OFFERS
First Claim
1. A method of filtering marketing offers sent to a mobile device, the method comprising:
- receiving preference information from a user of the mobile device, the preference information indicating marketing offers the user considers to be relevant; and
generating one or more rules based on the preference information, the one or more rules defining conditions for marketing offers to be sent to the mobile device.
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Abstract
Methods, systems, and machine-readable media are disclosed for filtering marketing messages sent to a mobile device. According to one embodiment, a method for filtering marketing messages sent to a mobile device can comprise receiving preference information from a user of the mobile device, the preference information indicating marketing offers the user considers to be relevant and generating one or more rules based on the preference information, the one or more rules defining conditions for marketing offers to be sent to the mobile device. The method can further comprise receiving marketing information related to at least one marketing offer, applying the one or more rules to the marketing information, and sending the marketing offer to the mobile device based on applying the one or more rules to the marketing information.
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Citations
32 Claims
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1. A method of filtering marketing offers sent to a mobile device, the method comprising:
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receiving preference information from a user of the mobile device, the preference information indicating marketing offers the user considers to be relevant; and generating one or more rules based on the preference information, the one or more rules defining conditions for marketing offers to be sent to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a communication network; a mobile device communicatively coupled with the communication network; and a host system communicatively coupled with the communication network, the host system adapted to receive preference information from a user of the mobile device, the preference information indicating marketing offers the user considers to be relevant and generate one or more rules based on the preference information, the one or more rules defining conditions for marketing offers to be sent to the mobile device. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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Specification