Systems and Methods for Measuring the Effectiveness of Advertising

• US 20100049602A1
• Filed: 02/09/2009
• Published: 02/25/2010
• Est. Priority Date: 02/07/2008
• Status: Abandoned Application

• Current Assignee: Azoogle.com Incorporated
• Original Assignee: Azoogle.com Incorporated
• Inventors: Softky, William R.
• Application Number:
  US12/368,288
• Publication Number:
  US 20100049602A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

A system and computer based method are provided for measuring the effectiveness of advertisements. The systems may include a first networked server providing an ad associated with an advertiser at random times over a limited period of time, where the networked server logs in a database when the ad is served to an ad-viewer, a display connected to a client computer presenting the ad, a second networked server measuring the customer response after providing the ad and storing the customer response and a time of response in a second database, and a computer application program for performing cross-correlations across the first database and the second database to determine the correlation of consumer response to the ad.

Claims

1. A method for measuring the effectiveness of advertising, said method comprising:

measuring a presentation of an advertisement;

measuring a customer response;

performing a cross correlation between said presentation and said consumer response;

determining a baseline consumer response as a result of said cross correlation.

2. The method of claim 1, wherein said presentation of an advertisement comprises multiple advertisements.

3. The method of claim 1, wherein said consumer response comprises a presence of a customer at said advertisers business.

4. A system for measuring the effectiveness of online advertising comprising:

a first networked server providing to at least one web page an online ad associated with an advertiser'"'"'s web page, wherein said first networked server logs in a first database that said online ad is served to an ad-viewing user;

a display connected to a client computer presenting said at least one web page and said online ad to said ad-viewing user;

a second networked server identifying a visitor of said advertiser'"'"'s web page, wherein said second network server identifies and logs in a second database said visitor of said advertiser'"'"'s web page; and

a computer application program performing statistical analyses across said first database and said second database to determine whether said ad-viewing user is the same as said visitor, said computer application program analyzing data from the statistical analyses to provide a statistical measure of visitors of said advertiser'"'"'s web page credited to said online ad.

5. The system of claim 4, wherein the computer application program performing statistical analyses comprises:

charting data relating to the time of an ad view event;

charting data relating to the time of a site-visit resulting from a direct click of the ad view event;

charting data relating to the time of a site-visit event resulting from a click delayed after the ad view event; and

charting data relating to the time of a site-visit event resulting for a click preceding the ad-view event.

6. The system of claim 4, wherein the computer application program performing statistical analyses comprises:

charting site-view sets of events for at least ad-viewing user;

charting an ad-view stream associated the site view set of events for said at least one ad-viewing user;

[Huh? “

associated the site view set . . . ”

?]

banding ad view stream based upon a predetermined time; and

accumulating the site-view visits for said at least one ad-viewing user.

7. The system of claim 4, wherein said ad viewing user is a demographic control-group.

8. A system for measuring the effectiveness of advertising comprising:

a first networked server providing an ad associated with an advertiser at random times over a limited period of time, wherein said first networked server logs in a first database when said ad is served to an ad-viewer;

a display connected to a client computer presenting said ad to said ad-viewer;

a second networked server measuring customer response after providing said ad and storing said customer response and a time of said customer response in a second database; and

a computer application program performing statistical analyses across said first database and said second database to determine the correlation of consumer response to the ad.

9. A computer-based method for measuring the effectiveness of advertising comprising:

presenting an ad associated with an advertiser to an ad-viewer at random times over a limited period of time;

providing an identification for said ad-viewing user;

logging to a first log that said ad is served to said ad-viewer;

logging to a first log when said ad is served to said ad-viewer;

logging to a second log a customer response after providing said ad;

logging to a second log when said customer response occurs; and

performing statistical analyses between said first log and said second log to determine the correlation of consumer response to the ad.

10. The method of claim 9, wherein presenting an ad comprises presenting an online ad associated with an advertiser'"'"'s webpage to an ad-viewing user.

11. The method of claim 10, further comprising:

providing an identification of a visitor to said advertiser'"'"'s webpage;

performing cross-correlations between said first log and said second log to determine whether said ad-viewing iser s the same as said visitor; and

analyzing said cross-correlations to provide a statistical measure of visitors of said advertiser'"'"'s webpage credited to said online ad.