LOCALLY DRIVEN ADVERTISING SYSTEM

• US 20100049603A1
• Filed: 05/07/2009
• Published: 02/25/2010
• Est. Priority Date: 09/11/1997
• Status: Abandoned Application

• Current Assignee: C/O Witzig Hannah Sanders & Reagan, GLR Growth Fund LP
• Original Assignee: Digital Delivery Networks, Inc.
• Inventors: Williams, James B., Peterson, Harold L., Rigler, Joel R., Muyres, Matthew R.
• Application Number:
  US12/437,126
• Publication Number:
  US 20100049603A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A method for providing offline advertising on a user'"'"'s personal computerized system that has a display unit and a primary storage unit. A campaign set is provided in the primary storage unit, wherein at least part is stored in the primary storage unit prior to its being received by the user, either as part of or by addition to the personal computerized system. The campaign set includes a plurality of ads each having respective deployment attributes. A viewable window is generated on the display unit, wherein this viewable window includes at least one position. An ad from the campaign set is retrieved based on its respective deployment attributes. And the ad is presented in said position, thereby permitting the user of the personal computerized system to view said ad.

Claims

1. A method for providing offline advertising on a personal computerized system of a user, wherein the personal computerized system has a display unit and a primary storage unit, the method comprising:

(a) providing a campaign set in the primary storage unit, wherein said campaign set includes a plurality of ads each having respective deployment attributes and at least part of said campaign set is stored in said primary storage unit prior to its being received by the user, either as part of the personal computerized system or by addition to the personal computerized system;

(b) generating a viewable window on the display unit, wherein said viewable window includes at least one position;

(c) retrieving a said ad from said campaign set based on its respective said deployment attributes; and

(d) presenting said ad in said position, thereby permitting the user of the personal computerized system to view said ad.

2. The method of claim 1, wherein said primary storage unit is a hard disk drive.

3. The method of claim 1, wherein at least one said position has at least one temporal characteristic, thereby permitting different said ads to be presented based on their having respective said deployment attributes and time.

4. The method of claim 3, wherein said deployment attributes include at least one member of the set consisting of display start date, display end date, duration, subscription period, circulation period, and impression count.

5. The method of claim 1, wherein the primary storage unit further includes a local inventory of digital content and said ad is for an item of said digital content.

6. The method of claim 1, wherein the personal computerized system includes a network link permitting communication with a remote computer system having a master inventory of digital content and said ad is for an item of said digital content.

7. The method of claim 1, wherein the personal computerized system includes a network link permitting communication with a remote computer system, and further wherein said campaign set is an initial campaign set, and the method further comprising:

(e) receiving a second campaign set from said remote computer system.

8. The method of claim 1, wherein said ad has a graphical element and a click thru link, and the personal computerized system further includes an input unit with which said user of the personal computerized system may selectively click a said position in said viewable window on the display unit of the personal computerized system, thereby permitting said user to follow said click thru link.

9. The method of claim 8, wherein said at least some of said click thru links cause said (c) through said (d) to occur using a different said ad from said campaign set.

10. The method of claim 8, further comprising:

(e) accumulating impression counts for respective said ads; and

(f) aggregating said impression counts into a report.

11. The method of claim 10, wherein the personal computerized system includes a network link permitting communication with a remote computer system, and the method further comprising:

(g) communicating said report to said remote computer system.

12. The method of claim 11, wherein said (f) further includes incorporating demographic information about at least one said user of said personal computerized system into said report.

13. The method of claim 11, wherein said campaign set is an initial campaign set, and the method further comprising:

(h) receiving a second campaign set from said remote computer system, wherein said second campaign set has content based at least in part on said report.

14. The method of claim 11, wherein the primary storage unit further includes an inventory of digital content which said user of the personal computerized system may access, and the method further comprising:

(h) receiving different said digital content, based at least in part on said report, via said network link from a remote computer, wherein said remote computer may be, but is not necessarily, said second computer which receives said report; and

(i) changing said inventory with said different said digital content.

15. A computer program, embodied on a computer readable storage medium, for providing offline advertising on a personal computerized system of a user, wherein the personal computerized system has a display unit and a primary storage unit, the computer program comprising:

(a) a code segment that generates a viewable window on the display unit, wherein said viewable window includes at least one position;

(b) a code segment that retrieves a said ad from a campaign set based on respective deployment attributes for said ad, wherein said campaign set has been pre-stored in the primary storage unit prior to its ever being received by the user; and

(c) a code segment that presents said ad in said position, thereby permitting the user of the personal computerized system to view said ad.

16. The computer program of claim 15, wherein said primary storage unit is a hard disk drive and at least part of said campaign set is stored in said hard disk drive prior to its purchase, either as part of the personal computerized system or for addition to the personal computerized system.

17. The computer program of claim 15, wherein said code segment (c) presents said ad in said position based on its having a temporal location, thereby permitting different said ads to be presented based on their having respective said deployment attributes and time.

18. The computer program of claim 17, wherein said deployment attributes include at least one member of the set consisting of display start date, display end date, duration, subscription period, circulation period, and impression count.

19. The computer program of claim 15, wherein the personal computerized system includes a network link permitting communication with a remote computer system, and the computer program further comprising:

(d) a code segment that operates said network link to said access remote computer system and retrieve said ad from a master inventory of digital content stored there on.

20. The computer program of claim 15, wherein the personal computerized system further includes an input unit with which said user of the personal computerized system may selectively click in said viewable window on the display unit and said ad has a graphical element and a click thru link, and the computer program further comprising:

(d) a code segment that monitors said positions to see if a user selectively clicked one and directs the personal computerized system to follow said click thru link.

21. The computer program of claim 20, further comprising:

(e) a code segment that accumulates impression counts for respective said ads; and

(f) a code segment that aggregates said impression counts into a report.

22. The computer program of claim 21, wherein the personal computerized system includes a network link permitting communication with a remote computer system, and the computer program further comprising:

(g) a code segment that communicates said report to said remote computer system.