ADVERTISING IN AN ONLINE COMMUNITY
First Claim
1. A method for advertising in an online community which has at least two users, the method comprising:
- receiving a first search request to search a website from a first user;
obtaining a list of search results matching the first search request;
displaying the list of search results on the first user'"'"'s screen;
looking for a second user who searches the website with a second search request whose scope at least partly overlaps with the scope of the first search request; and
adding to the first user'"'"'s screen a representation of the second user and an advertisement that the second user carries for an advertiser.
9 Assignments
0 Petitions
Accused Products
Abstract
An online advertising method which may allow advertisers to recruit a user of a websites to become an advertisement carrier, who may carry the advertiser'"'"'s advertisements and display the advertisements to his fellow users in an online community. Since users in the advertisement carrier'"'"'s online community have similar browsing interests, if an advertisement is related to the browsing interests of the online community, it may be better targeted at the users in the online community. The method may be used in, e.g., eCommerce, social networking and online photo albums.
31 Citations
20 Claims
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1. A method for advertising in an online community which has at least two users, the method comprising:
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receiving a first search request to search a website from a first user; obtaining a list of search results matching the first search request; displaying the list of search results on the first user'"'"'s screen; looking for a second user who searches the website with a second search request whose scope at least partly overlaps with the scope of the first search request; and adding to the first user'"'"'s screen a representation of the second user and an advertisement that the second user carries for an advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for advertising in an online community which has at least two users, the method comprising:
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a server which runs a website and is coupled to a computer network; and a database, wherein the server; receives a first search request to search the website from a first user; obtains a list of search results matching the first search request; displays the list of search results on the first user'"'"'s screen; looks for a second user who searches the website with a second search request whose scope at least partly overlaps with the scope of the first search request; and adds to the first user'"'"'s screen a representation of the second user and an advertisement the second user carries for an advertiser. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer program product comprising a computer-readable medium having instructions which, when performed by a computer, perform a method for advertising in an online community which has at least two users, the method comprising:
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receiving a first search request to search a website from a first user; obtaining a list of search results matching the first search request; displaying the list of search results on the first user'"'"'s screen; looking for a second user who searches the website with a second search request whose scope at least partly overlaps with the scope of the first search request; and adding to the first user'"'"'s screen a representation of the second user and an advertisement the second user carries for an advertiser.
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Specification