Specific Internet user target advertising replacement method and system

• US 20100049606A1
• Filed: 10/23/2009
• Published: 02/25/2010
• Est. Priority Date: 05/03/2004
• Status: Abandoned Application

• Current Assignee: Magnolia Licensing LLC (IP Edge LLC)
• Original Assignee: Thomson Licensing SA (Vantiva SA)
• Inventors: Lockridge, Terry Wayne, Trzybinski, Robert Eugene, Derrenberger, Mike Arthur
• Application Number:
  US12/589,490
• Publication Number:
  US 20100049606A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A system and apparatus for delivering ancillary information related to a resource request, such as advertisements, to a resource requester via a gateway device. The invention describes the components of the gateway device receiving a request from a resource requester (210) and the gateway device referencing the request for ancillary information (240), either internally or externally via a database. Additional elements to the invention include the gateway device receiving information representing the requested resource, from a resource provider, and ancillary information related to the resource (250), and the transmission by the gateway device of ancillary information and the resource to the resource requester (260).

Claims

1. A method for supplying ancillary information related to a request for a resource through a communications network comprising the steps of:

receiving information comprising a request for said resource corresponding to a media object composed of at least one of video and audio information which is available through a communications from a resource requester;

referencing said request to determine availability of ancillary information related for request by analyzing said request, said referencing step is performed by parsing non-HTML metadata within said requested media object;

transmitting information representing said requested resource available from said communications network and said ancillary information to a requester of said resource request.

2. The method of claim 1, wherein said method comprises an additional step of determining access privileges for said resource requester.

3. The method of claim 1, wherein said method comprises an additional step of receiving information comprising said resource from a resource provider.

4. The method of claim 1, wherein said referencing step identifies said ancillary information by identifying a Uniform Resource Identifier component of said request.

5. The method of claim 4, wherein said identified Uniform Resource Identifier is compared in a database for said ancillary information.

6. The method of claim 1, wherein said method is performed by a gateway device facilitating packetized data communications from said resource requester to said resource provider.

7. The method of claim 1, wherein during said referencing step, said ancillary information is received from a search engine upon identifying metadata within said requested resource.

8. An apparatus of a gateway device for supplying ancillary information related to a request for a resource through a communications network comprising:

a means for receiving information for said gateway device in a local network comprising a request for said resource corresponding to a media object composed of at least one of video and audio information which is from a resource provider;

a means for referencing said request to determine availability of ancillary information related for request by analyzing said request, said referencing is performed by parsing non-HTML metadata within said requested media object;

a means for transmitting information representing said requested resource available from said communications network and said ancillary information to a requester of said resource request.

9. The apparatus of claim 8, wherein said apparatus comprises an additional means for determining access privileges for said resource requester.

10. The apparatus of claim 8 wherein said apparatus comprises an additional means for receiving information comprising said resource from said resource provider.

11. The apparatus of claim 8, wherein said means for referencing identifies said ancillary information by identifying a Uniform Resource Identifier component of said request.

12. The apparatus of claim 11, wherein said identified Uniform Resource Identifier is compared in a database for a reference corresponding to a resource for said ancillary information related to said requested resource.

13. The apparatus of claim 8, wherein said gateway device facilitates communications data from said resource requester to said resource provider.

14. The apparatus of claim 8, wherein said means for referencing receives said ancillary information from a search engine upon identifying metadata related to said requested resource.

15. The apparatus of claim 8, wherein said ancillary information represents data comprising an advertisement.

16. An apparatus for providing an advertisement related to a requested resource available through a communications network, wherein said apparatus as a gateway device facilitates communications between a resource requester and a resource provider, said apparatus comprising:

a communications interface that receives a request for a resource available through said communications network, where said request is a uniform resource locator;

a processor that parses said request for information within said uniform resource locator as to identify an attribute from said parsed information; and

a storage device that comprises information for comparing said identified attributes to data representing advertisements related to said resource request, where said attribute from said uniform resource locator is the only information used for said comparison wherein

said processor controls retrieval of said advertisements; and

said a communications interface transmits data comprising said advertisements and said requested resource.

17. The apparatus of claim 16, wherein said communications interface transmits said advertisement to said resource requester.

18. The apparatus of claim 16, wherein said apparatus resolves an Internet Protocol address of said resource requestor by using Network Allocation Tables.