Selection and Delivery of Messages Based on an Association of Pervasive Technologies

• US 20100049805A1
• Filed: 08/19/2008
• Published: 02/25/2010
• Est. Priority Date: 08/19/2008
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Kraemer, James R., Angell, Robert Lee, Friedlander, Robert R.
• Application Number:
  US12/193,944
• Publication Number:
  US 20100049805A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A computer implemented method, apparatus, and computer program product for selectively delivering messages. In one embodiment, the process identifies a set of pervasive devices using detection data. The detection data comprises an electronic signature transmitted from the set of pervasive devices associated with a set of users in a monitored location. The process then assigns a demographic profile to each user of the set of users based on an identity of a pervasive device from the set of pervasive devices which is associated with the user. Thereafter, the process presents a set of messages to the set of users, wherein the set of messages are selected using the demographic profile assigned to each user of the set of users.

Claims

1. A computer implemented method for presenting information, the computer implemented method comprising:

identifying a set of pervasive devices using detection data comprising an electronic signature transmitted from the set of pervasive devices, wherein the set of pervasive devices are associated with a set of users in a monitored location;

assigning a demographic profile to each user of the set of users based on an identity of a pervasive device from the set of pervasive devices which is associated with the user; and

presenting a set of messages to the set of users, wherein the set of messages are selected using the demographic profile assigned to each user of the set of users.

2. The computer implemented method of claim 1, wherein presenting the set of messages further comprises:

selecting the set of messages with reference to a user profile.

3. The computer implemented method of claim 1, further comprising:

receiving the detection data from a device detector, wherein the detection data comprises the electronic signature for identifying the set of pervasive devices.

4. The computer implemented method of claim 1, wherein identifying the set of pervasive devices comprises:

comparing the electronic signature of each pervasive device in the set of pervasive devices with a device database to identify the each pervasive device.

5. The computer implemented method of claim 1, wherein the set of pervasive devices comprises at least one of a cellular telephone, an electronic identification chip, a portable computer, a music player, and a smart phone.

6. The computer implemented method of claim 1, wherein the presenting step further comprises:

presenting the set of messages to the set of users at the monitored location.

7. The computer implemented method of claim 1, wherein the presenting step further comprises:

presenting the set of messages to the set of users based on a set of presentation policies.

8. The computer implemented method of claim 1, wherein the presenting step further comprises:

selecting messages for presentation based on information included in the detection data.

9. A computer program product for presenting information, the computer program product comprising:

a computer recordable-type medium;

first program instructions for identifying a set of pervasive devices using detection data comprising an electronic signature transmitted from the set of pervasive devices, wherein the set of pervasive devices are associated with a set of users in a monitored location;

second program instructions for assigning a demographic profile to each user of the set of users based on an identity of a pervasive device from the set of pervasive devices which is associated with the user;

third program instructions for presenting a set of messages to the set of users, wherein the set of messages are selected using the demographic profile assigned to each user of the set of users; and

wherein the first program instructions, the second program instructions, and the third program instructions are stored on the computer recordable-type medium.

10. The computer program product of claim 9, further comprising:

fourth program instructions for selecting the set of messages with reference to a user profile, wherein the fourth program instructions are stored on the computer recordable-type medium.

11. The computer program product of claim 9, further comprising:

fifth program instructions for receiving the detection data from a device detector, wherein the detection data comprises the electronic signature for identifying the set of pervasive devices, wherein the fifth program instructions are stored on the computer recordable-type medium.

12. The computer program product of claim 9, wherein the third program instructions further comprises:

program instructions for comparing the electronic signature of each pervasive device in the set of pervasive devices with a device database to identify the each pervasive device.

13. The computer program product of claim 9, wherein the set of pervasive devices comprises at least one of a cellular telephone, an electronic identification chip, a portable computer, a music player, and a smart phone.

14. The computer program product of claim 9, wherein the third program instructions further comprise:

program instructions for presenting the set of messages to the set of users at the monitored location.

15. The computer program product of claim 9, wherein the third program instructions further comprise:

program instructions for presenting the set of messages to the set of users based on a set of presentation policies.

16. The computer program product of claim 9, wherein the third program instructions further comprises:

program instructions for selecting messages for presentation based on information included in the detection data.

17. An apparatus for presenting information, the system comprising:

a bus system;

a memory connected to the bus system, wherein the memory includes computer usable program code; and

a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to identify a set of pervasive devices using detection data comprising an electronic signature transmitted from the set of pervasive devices, wherein the set of pervasive devices are associated with a set of users in a monitored location;

assign a demographic profile to each user of the set of users based on an identity of a pervasive device from the set of pervasive devices which is associated with the user; and

present a set of messages to the set of users, wherein the set of messages are selected using the demographic profile assigned to each user of the set of users.

18. The apparatus of claim 17, wherein the processing unit executes the computer usable program code to select the set of messages with reference to a user profile.

19. The apparatus of claim 17, wherein the processing unit executes the computer usable program code to receive the detection data from a device detector, wherein the detection data comprises the electronic signature for identifying the set of pervasive devices.

20. The apparatus of claim 17, wherein the processing unit further executes the computer usable program code to compare the electronic signature of each pervasive device in the set of pervasive devices with a device database to identify the each pervasive device.

21. A system for presenting information, the system comprising:

a device detector, wherein the device detector detects an electronic signature from a set of pervasive devices in a monitored location;

a controller, wherein the controller identifies a set of pervasive devices using detection data comprising an electronic signature transmitted from the set of pervasive devices, wherein the set of pervasive devices are associated with a set of users in a monitored location;

assigns a demographic profile to each user of the set of users based on an identity of a pervasive device from the set of pervasive devices which is associated with the user; and

presents a set of messages to the set of users, wherein the set of messages are selected using the demographic profile assigned to each user of the set of users.