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TARGETED CUSTOMER OFFERS BASED ON PREDICTIVE ANALYTICS

  • US 20100057548A1
  • Filed: 08/24/2009
  • Published: 03/04/2010
  • Est. Priority Date: 08/27/2008
  • Status: Abandoned Application
First Claim
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1. A network device, comprising:

  • a transceiver to send and receive data over a network; and

    a processor that is operative to perform actions, comprising;

    receiving a request for an offer for a telecommunications product or service to be presented to a customer of a carrier service;

    receiving information about a plurality of available offers, including at least one channel constraint on at least one of the available offers, or a predicted revenue for each available offer;

    eliminating at least one available offer in the plurality of offers based on information about the customer;

    determining a probability of acceptance of each remaining offer using predictive analytics to perform comparisons based at least in part on a customer attribute or a context of an offer;

    determining scores for each of the remaining offers by employing a revenue and profitability maximization mechanism based in part on the probability of acceptance, customer context information, and the received information about each remaining offer; and

    in response to the request, providing to the carrier service an offer having a highest score as being an optimal offer for the customer for a given channel in which the optimal offer is to be presented to the customer.

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