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MEDIA OBJECT METADATA ASSOCIATION AND RANKING

  • US 20100057555A1
  • Filed: 09/08/2009
  • Published: 03/04/2010
  • Est. Priority Date: 04/21/2005
  • Status: Abandoned Application
First Claim
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1. An apparatus for providing information for use by an ad server, the ad server for associating an advertisement with a media object, the apparatus comprising a computer-readable storage medium having computer readable instructions for:

  • providing the media object for presentation to at least one user;

    accepting metadata from a plurality of users concerning the media object; and

    statistics logic for determining a metric based at least in part upon the frequency with which at least one metadatum is assigned to the media object, wherein the at least one metadatum is available to the ad server.

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