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Apparatuses, Methods And Systems To Identify, Generate, And Aggregate Qualified Sales and Marketing Leads For Distribution Via an Online Competitive Bidding System

  • US 20100057556A1
  • Filed: 04/12/2006
  • Published: 03/04/2010
  • Est. Priority Date: 04/12/2005
  • Status: Abandoned Application
First Claim
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1. A processor-implemented method to bid on indications of interest, comprising:

  • obtaining a search query from a searcher;

    finding keywords in a search ontology with terms from the search query;

    searching a database for advertisements responsive to the search query, wherein the search for advertisements uses both the search query and found keywords;

    providing the searcher with a search response responsive to the search query;

    wherein the search response includes at least one invokeable indicator of interest that is invokeable by the searcher, wherein the interest indicator is an advertisement responsive to the search query;

    obtaining an indication of interest in response to interaction with the interest indicator from the search response, wherein the interest indication is a searcher selection;

    providing a form to obtain additional indication of interest in response to the interest indication by the searcher, wherein the form is structured to obtain identifying information;

    obtaining the additional interest indication from form entries, wherein the additional interest indication is a searcher selection, wherein the additional interest indication includes identifying information,wherein the identifying information includes a personal identifier,wherein the personal identifier includes contact information,wherein the contact information includes an email address, verifying any obtained searcher interest information for validity;

    storing any of the searcher interest information;

    submitting any of the searcher interest information for bidding;

    obtaining bids from bidders interested in the searcher interest information;

    determining candidate bids for bidding by comparing bid parameters to searcher interest information, wherein comparison is made on the basis of;

    types of interest information, level of detail of interest information, filtering criteria, and regional limitations;

    selecting at least one winning bid from the candidate bids, wherein candidate bids having highest values are selected;

    providing the searcher interest information to at least one of the bidders whose bid was selected as a winning bid;

    providing the searcher with ads from the winning bidder; and

    charging the winning bidder for the provision of the searcher interest information.

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