METHOD OF CHOOSING ADVERTISEMENTS TO BE SHOWN TO A SEARCH ENGINE USER
First Claim
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1. A method of choosing advertisements to be shown to a search engine user, comprising the steps of:
- a. receiving a plurality of advertisements and at least one advertising criterion per advertisement;
b. receiving a search using a search query, the search providing search results;
c. choosing advertisements based on the search results and on at least one advertising criterion; and
d. showing the chosen advertisements and the search results to the user.
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Abstract
A system and method for finding relevant advertisements to a search engine user'"'"'s query where said query is received by a search engine, returning one or more search results by the search engine and analyzing the search results to determine more precisely or more broadly the search engine user'"'"'s objective or interest and using the analysis to determine which advertisements, stored in an advertisement database, to present to the search engine user.
41 Citations
20 Claims
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1. A method of choosing advertisements to be shown to a search engine user, comprising the steps of:
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a. receiving a plurality of advertisements and at least one advertising criterion per advertisement; b. receiving a search using a search query, the search providing search results; c. choosing advertisements based on the search results and on at least one advertising criterion; and d. showing the chosen advertisements and the search results to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of choosing advertisements to be shown to a search engine user, comprising the steps of:
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a. receiving at least one advertising criterion; b. obtaining search results created by the search engine as a result of receiving and analyzing a search query; c. analyzing the search results to produce analysis results; and d. using the analysis results to choose an advertisement matched to at least one advertising criterion. - View Dependent Claims (15, 16, 17)
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18. A method of choosing advertisements to be shown to a search engine user from an existing search engine advertising database, comprising the steps of:
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a. receiving a search using a search query, the search providing search results; b. choosing an advertisement from the database using the search results; and c. showing the chosen advertisement and the search results to the user. - View Dependent Claims (19, 20)
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Specification