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Methods and Apparatus for Individualized Content Delivery

  • US 20100057560A1
  • Filed: 09/04/2008
  • Published: 03/04/2010
  • Est. Priority Date: 09/04/2008
  • Status: Abandoned Application
First Claim
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1. A system for selecting and delivering content to a customer, comprising;

  • a plurality of interfaces each receiving data streams reflecting data transfer between one or more service providers and a customer;

    an analyzer for examining each data stream to identify desired data and extract desired data therefrom;

    a linkage and anonymization module for associating data from different data streams associated with the same customer and replacing customer identifying data with an anonymous identifier;

    a storage facility for storing selected data extracted from the data streams;

    a customer behavior predictor for a customer constructed by analyzing data extracted from the data streams associated with an identifier for predicting responsiveness with respect to content for a customer from whom data associated with that identifier was taken; and

    a content manager for examining information associated with content that may be delivered to customers, and using information supplied by the customer behavior predictor to select appropriate content.

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