SYSTEM AND METHOD FOR MULTIPLE LAYERED PAY-PER-CLICK ADVERTISEMENTS
First Claim
1. A method for providing advertisements in a web page, the method comprising:
- transmitting an advertisement comprising a sequence of a plurality of layers to a location, each sequential layer after the first layer being displayed in response to a user selection of the preceding layer; and
charging a client a fee for the advertisement when the user selects a predetermined number of sequential layers.
0 Assignments
0 Petitions
Accused Products
Abstract
A system and method for providing advertisements in a web page including transmitting a message or advertisement including a sequence of a plurality of layers to the web page, each sequential layer being displayed in response to a user selection of the preceding layer. A client may be charged a fee for the advertisement when the user selects a predetermined number of sequential layers. The client may be charged a fee for the advertisement when the user selects a last one of the sequence of the plurality of layers to click through to the client web site. A user computer may send an advertisement server data relating to the web site content and the advertisement server may send the user computer advertisements related to the web site content.
86 Citations
20 Claims
-
1. A method for providing advertisements in a web page, the method comprising:
-
transmitting an advertisement comprising a sequence of a plurality of layers to a location, each sequential layer after the first layer being displayed in response to a user selection of the preceding layer; and charging a client a fee for the advertisement when the user selects a predetermined number of sequential layers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method for providing advertisements in a web page, the method comprising:
-
displaying web site content in the web page; receiving an advertisement from a server, the advertisement comprising a sequence of a plurality of layers, each sequential layer after the first layer to be displayed in response to a user selection of the preceding layer; and displaying at least an initial layer of the advertisement separately from the web site content. - View Dependent Claims (13, 14, 15)
-
-
16. A system for providing advertisements in a web page, the system comprising:
-
a server to transmit the advertisement and code to a location, the advertisement comprising a sequence of a plurality of layers, the code to enable each sequential layer after a first layer to be displayed in response to a user selection of the preceding layer; and a processor to charge a client a fee for the advertisement when the user selects a predetermined number of sequential layers. - View Dependent Claims (17, 18, 19, 20)
-
Specification