SYSTEM AND METHOD FOR VIDEO INSERTION INTO MEDIA STREAM OR FILE

• US 20100057576A1
• Filed: 09/02/2008
• Published: 03/04/2010
• Est. Priority Date: 09/02/2008
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Farrugia, Augustin J., Brodersen, Rainer
• Application Number:
  US12/202,891
• Publication Number:
  US 20100057576A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/14 Arrangements for conditional access to broadcast information or to broadcast-related services
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8453 by locking or enabling a set of features, e.g. optional functionalities in an executable program
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Systems, methods, and computer readable-media for presenting sub-videos in a media presentation are disclosed. The method includes transmitting a media bundle having a media presentation and a sub-video bundle to a playback device, the sub-video bundle comprising at least one of a video clip and a reference to a video clip, wherein the media presentation includes a plurality of locked segments, unlocking a segment of the media presentation for display to a user by playing a selected unlocking sub-video from the sub-video bundle such that the unlocked segment of the media presentation is playable, and receiving media impressions reported in the form of sub-video playback behavior of the playback device. In one aspect, a media bundle includes at least one of an episode file, a reference to an episode file, metadata, sub-video break locations, and sub-video unlocking information. The playback device can be an online playback device. The online playback device can transfer the media bundle to an offline playback device for playback. A media bundle can further include episode expiration information and sub-video expiration information, such that the playback device will not display any portion of the media bundle when a sub-video in the sub-video bundle is expired or when the episode is expired. In one aspect, at least one segment of the episode is unlocked when the user pays a fee in lieu of playing a sub-video. All or part of the media bundle can be protected by a digital rights management scheme.

Claims

1. A method of presenting sub-videos in a media presentation, the method comprising:

transmitting a media bundle having a media presentation and a sub-video bundle to a playback device, the sub-video bundle comprising at least one of a video clip and a reference to a video clip, wherein the media presentation includes a plurality of locked segments;

unlocking a segment of the media presentation for display to a user by playing a selected unlocking sub-video from the sub-video bundle such that the unlocked segment of the media presentation is playable; and

receiving media impressions reported in the form of sub-video playback behavior of the playback device.

2. The method of claim 1, wherein the media bundle comprises at least one of an episode file, a reference to an episode file, metadata, sub-video break locations, and sub-video unlocking information.

3. The method of claim 1, wherein the playback device is an online playback device.

4. The method of claim 3, wherein the media bundle is transferred by the online playback device to an offline playback device for playback.

5. The method of claim 2, wherein the media bundle further comprises episode expiration information and sub-video expiration information, such that the playback device will not display any portion of the media bundle when a sub-video in the sub-video bundle is expired or when the episode is expired.

6. The method of claim 1, wherein at least one segment of the episode is unlocked when the user pays a fee in lieu of playing a sub-video.

7. The method of claim 1, wherein at least part of the media bundle is protected by a digital rights management scheme.

8. The method of claim 1, wherein media impressions are reported by:

creating a database entry for each media bundle provided to each device on a server;

receiving at the server a journal file generated on the playback device which identifies the playback device and when an episode bundle is played; and

recording a media impression for each unique transmitted journal file which corresponds to the database entry.

9. A system for presenting advertisements in a media presentation downloadable to a media presentation client, comprising:

a content provider interface through which a content provider uploads media presentation information and advertisement information;

a media presentation assembler that assembles media bundles including media presentations and advertisement bundles from information uploaded by content providers through said content provider interface, the advertisement bundle comprising at least one of an advertisement and a reference to an advertisement;

wherein a segment of the media presentation is unlocked for presentation to a user by playing a selected unlocking advertisement from the advertisement bundle such that the unlocked segment of the media presentation may be played to the user; and

a media impression logger that receives media impressions reported from playback devices in the form of advertisement playback behavior of the playback device, said media impressions being reviewable by said content providers.

10. The system of claim 9, wherein the media bundles comprise at least one of an episode file, a reference to an episode file, metadata, advertisement break locations, and advertisement unlocking information.

11. The system of claim 10, wherein the media bundles further comprise episode expiration information and advertisement expiration information, such that the playback device will not display any portion of the media bundle when an advertisement in said advertisement bundle is expired or when the episode is expired.

12. The system of claim 9, wherein the media impression logger comprises:

a module configured to create a database entry for each media bundle provided to each device on a server;

a module configured to receive at the server a journal file generated on the playback device which identifies the playback device and when an episode bundle is played; and

a module configured to record a media impression for each unique transmitted journal file which corresponds to the database entry.

13. A tangible computer-readable medium storing a computer program having instructions for presenting sub-videos in a media presentation, the instructions comprising:

transmitting a media bundle having a media presentation and a sub-video bundle to a playback device, the sub-video bundle comprising at least one of a video clip and a reference to a video clip, wherein the media presentation includes a plurality of locked segments;

unlocking a segment of the media presentation for display to a user by playing a selected unlocking sub-video from the sub-video bundle such that the unlocked segment of the media presentation is playable; and

receiving media impressions reported in the form of sub-video playback behavior of the playback device.

14. The tangible computer-readable medium of claim 13, wherein the media bundle comprises at least one of an episode file, a reference to an episode file, metadata, sub-video break locations, and sub-video unlocking information.

15. The tangible computer-readable medium of claim 13, wherein the playback device is an online playback device.

16. The tangible computer-readable medium of claim 15, wherein the media bundle is transferred by the online playback device to an offline playback device for playback.

17. The tangible computer-readable medium of claim 14, wherein the media bundle further comprises episode expiration information and sub-video expiration information, such that the playback device will not display any portion of the media bundle when a sub-video in the sub-video bundle is expired or when the episode is expired.

18. The tangible computer-readable medium of claim 13, wherein at least one segment of the episode is unlocked when the user pays a fee in lieu of playing a sub-video.

19. The tangible computer-readable medium of claim 13, wherein at least part of the media bundle is protected by a digital rights management scheme.

20. The tangible computer-readable medium of claim 13, wherein media impressions are reported by:

creating a database entry for each media bundle provided to each device on a server;

receiving at the server a journal file generated on the playback device which identifies the playback device and when an episode bundle is played; and

recording a media impression for each unique transmitted journal file which corresponds to the database entry.