System And Method For Providing Topic-Guided Broadening Of Advertising Targets In Social Indexing
First Claim
1. A computer-implemented system for providing topic-guided broadening of advertising targets in social indexing, comprising:
- articles of digital information and one or more social indexes comprising topics that each relate to one or more of the articles; and
a computer comprising a processor and memory within which code for execution by the processor is stored, comprising;
a social indexing module identifying a Web page comprising one or more of the articles and determining the one or more topics in at least one of the social indexes related to the one or more articles; and
an advertisement processing module receiving a plurality of advertising expressions that are each associated with advertising content for an online advertiser, and successively matching each of the advertising expressions to the one or more topics related to the one or more articles followed by matching words descriptive of the one or more topics.
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Abstract
A computer-implemented system and method for providing topic-guided broadening of advertising targets in social indexing is provided. Articles of digital information and one or more social indexes are maintained. Each social index includes topics that each relate to one or more of the articles. A Web page, which includes one or more of the articles, is identified. The one or more topics in at least one of the social indexes related to the one or more articles are determined. A plurality of advertising expressions that are each associated with advertising content for an online advertiser are received. Each of the advertising expressions is successively matched to the one or more topics related to the one or more articles followed by matching words descriptive of the one or more topics.
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Citations
26 Claims
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1. A computer-implemented system for providing topic-guided broadening of advertising targets in social indexing, comprising:
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articles of digital information and one or more social indexes comprising topics that each relate to one or more of the articles; and a computer comprising a processor and memory within which code for execution by the processor is stored, comprising; a social indexing module identifying a Web page comprising one or more of the articles and determining the one or more topics in at least one of the social indexes related to the one or more articles; and an advertisement processing module receiving a plurality of advertising expressions that are each associated with advertising content for an online advertiser, and successively matching each of the advertising expressions to the one or more topics related to the one or more articles followed by matching words descriptive of the one or more topics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-implemented method for providing topic-guided broadening of advertising targets in social indexing, comprising:
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maintaining articles of digital information and one or more social indexes comprising topics that each relate to one or more of the articles; identifying a Web page comprising one or more of die articles and determining the one or more topics in at least one of the social indexes related to the one or more articles; receiving a plurality of advertising expressions that are each associated with advertising content for an online advertiser; and successively matching each of the advertising expressions to the one or more topics related to the one or more articles followed by matching words descriptive of the one or more topics. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification