DIGITAL CUSTOM DATA CONTENT INJECTION MECHANISMFOR A CONTENT DELIVERY NETWORK

• US 20100057926A1
• Filed: 08/28/2008
• Published: 03/04/2010
• Est. Priority Date: 08/28/2008
• Status: Abandoned Application

• Current Assignee: Citrix Systems, Inc. (Cloud Software Group)
• Original Assignee: Sycamore Networks Incorporated
• Inventors: TURNER, William M., HACK, Talbot, CAO, Yang, NICOLAZZO, Michael, SUBERRI, Moshe
• Application Number:
  US12/200,304
• Publication Number:
  US 20100057926A1
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

A content selection and injection mechanism is provided for a communication network. In the communication network, an electronic device inserts custom data content into a data stream. The electronic device accepts a data stream from a location in the access network and identifies an insertion point suitable for inserting the custom data content into the data stream. The electronic device also selects the custom data content from a local content storage repository located in the access network, and inserts the custom data content into the data stream at the identified insertion point. The electronic device may identify a targeted user for receiving content, and select the custom data content based on the identity of the targeted user.

Claims

1. An electronic device readable storage medium storing executable instructions for inserting custom data content into a data stream in a communication network, the communication network comprising an access network, the instructions causing a processor to:

intercept a data stream in the access network;

identify an insertion point suitable for inserting the custom data content into the data stream;

select the custom data content from a local content storage repository located in the access network;

insert the custom data content into the data stream at the identified insertion point to create a custom data stream; and

forward the custom data stream to a user.

2. The medium of claim 1, further comprising instructions that, when executed by the processor, cause the processor to:

identify a targeted user for receiving content; and

select the custom data content based on the identity of the targeted user.

3. The medium of claim 2, wherein the custom data content is selected based on the geographic location of the targeted user.

4. The medium of claim 3, further comprising instructions to cause the processor to:

select additional custom data content when the geographic location of the targeted user changes;

identify a second insertion point suitable for inserting the additional custom data content into the data stream; and

insert the additional custom data content object into the data stream at the second insertion point.

5. The medium of claim 2, wherein the custom data content is selected based on an affinity group of the targeted user, the affinity group of the targeted user defining preference data for the targeted user.

6. The medium of claim 2, wherein the data stream is analyzed for semantic context information, and the custom data content is selected based on the semantic context information.

7. The medium of claim 1, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a video or audio transition that defines a scene change or media object cache segment changeover.

8. The medium of claim 1, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a streaming media state change that updates a state of the media stream.

9. The medium of claim 1, wherein the data stream contains a placeholder object, and the inserted custom data content modifies or replaces the placeholder object in the data stream.

10. The medium of claim 1, wherein the content object is selected based on a learned historical preference of the targeted user.

11. The medium of claim 1, wherein the communication network is a mobile telecommunication network.

12. A method in an electronic device for inserting custom data content into a data stream in a communication network, the communication network comprising an access network, the method comprising:

intercepting a data stream in the access network;

identifying an insertion point suitable for inserting the custom data content into the data stream;

selecting the custom data content from a local content storage repository located in the access network;

inserting the custom data content into the data stream at the identified insertion point to create a custom data stream; and

forward the custom data stream to a user.

13. The method of claim 12, further comprising:

identifying a targeted user for receiving content; and

selecting the content object based on the identity of the targeted user.

14. The method of claim 13, wherein the custom data content is selected based on the geographic location of the targeted user.

15. The method of claim 14, further comprising:

selecting additional custom data content when the geographic location of the targeted user changes;

identifying a second insertion point suitable for inserting the additional custom data content into the data stream; and

inserting the additional custom data content object into the data stream at the second insertion point.

16. The method of claim 13, wherein the custom data content is selected based on an affinity group of the targeted user, the affinity group of the targeted user defining preference data for the targeted user.

17. The method of claim 13, wherein the data stream is analyzed for semantic context information, and the custom data content is selected based on the semantic context information.

18. The method of claim 12, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a video or audio transition that defines a scene change or media object cache segment changeover.

19. The method of claim 12, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a streaming media state change that updates a state of the media stream.

20. The method of claim 12, wherein the data stream contains a placeholder object, and the inserted custom data content modifies or replaces the placeholder object in the data stream.

21. The method of claim 12, wherein the content object is selected based on a learned historical preference of the targeted user.

22. The method of claim 12, wherein the communication network is a mobile telecommunication network.

23. An electronic device for inserting custom data content into a data stream in a communication network, the communication network comprising an access network, the electronic device comprising:

a storage located in the access network for storing local content; and

a processor located in the access network for executing instructions, the instructions causing the processor to;

proxy a network transport protocol;

intercept a data stream in the access network;

identify an insertion point suitable for inserting the custom data content into the data stream;

select the custom data content from among the local content in the storage; and

insert the custom data content into the data stream at the identified insertion point.

24. The electronic device of claim 23, further comprising instructions to:

identify a targeted user for receiving content; and

select the content object based on the identity of the targeted user.

25. The electronic device of claim 24, wherein the custom data content is selected based on the geographic location of the targeted user.

26. The electronic device of claim 25, further comprising instructions to:

select additional custom data content when the geographic location of the targeted user changes;

identify a second insertion point suitable for inserting the additional custom data content into the data stream; and

insert the additional custom data content object into the data stream at the second insertion point.

27. The electronic device of claim 24, wherein the custom data content is selected based on an affinity group of the targeted user, the affinity group of the targeted user defining preference data for the targeted user.

28. The electronic device of claim 24, wherein the data stream is analyzed for semantic context information, and the custom data content is selected based on the semantic context information.

29. The electronic device of claim 23, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a video or audio transition that defines a scene change or media object cache segment changeover.

30. The electronic device of claim 23, wherein:

the data stream is a media stream containing streaming video or audio; and

the insertion point is a streaming media state change that updates a state of the media stream.

31. The electronic device of claim 23, wherein the data stream contains a placeholder object, and the inserted custom data content modifies or replaces the placeholder object in the data stream.

32. The electronic device of claim 23, wherein the content object is selected based on a learned historical preference of the targeted user.

33. The electronic device of claim 23, wherein the communication network is a mobile telecommunication network.