COMPUTER-COST SUBSIDIZING METHOD

• US 20100058378A1
• Filed: 08/28/2009
• Published: 03/04/2010
• Est. Priority Date: 08/29/2008
• Status: Abandoned Application

• Current Assignee: Marc Feldman
• Original Assignee: Marc Feldman
• Inventors: Feldman, Marc
• Application Number:
  US12/549,585
• Publication Number:
  US 20100058378A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A computer-cost subsidizing method wherein an interface medium (30) targets commercial advertisements for each household (10) based on, and consistent with, that household'"'"'s television-viewing profile. The targeted advertisements are chosen from a pool of promotions provided by a plurality of commercial enterprises (40). The money paid by the commercial enterprises (40) for such advertisements subsidizes the cost of a computer (60) supplied to the household (10). The computer (60) participates in the monitoring of control options reflecting household-viewing preferences used by the interface medium (30) for ad-targeting purposes.

Claims

1. A method for subsidizing the cost of a computer with money paid for the display of commercial advertisements, said method comprising:

receiving, in a household with a television set interconnected with the computer, streams of visual-presentation signals from broadcast stations,

inputting the received visual-presentation signals into the computer at the household,

selecting, at the household, certain signal streams at given times corresponding to preferred visual presentations,

viewing the preferred visual presentations on the television set,

displaying targeted commercial advertisements on the television set;

wherein an interface medium, remote from the household, monitors the selecting steps performed at the household to compile preferred-presentation data;

wherein the interface medium chooses the targeted commercial advertisements from a pool of commercial advertisements, this choice being based on and consistent with the preferred-presentation data of the household;

wherein the pool of commercial advertisements are provided by a plurality of commercial enterprises which pay moneys for the display of such advertisements to the household; and

wherein the moneys paid by the commercial enterprises for the display of the commercial advertisements are used to subsidize the cost of the computer.

2. A method as set forth in claim 1, wherein the received stream of visual-presentation signals are digital signals.

3. A method as set forth in claim 1, wherein the visual-presentation signals sent to the television set for visual display of the preferred visual presentations are analog signals.

4. A method as set forth in claim 3, further comprising the step of converting the received stream of visual-presentation signals into analog signals prior to said viewing step.

5. A method as set forth in claim 4, wherein said converting step is performed by the computer.

6. A method as set forth in claim 4, wherein said converting step is performed outside of the computer.

7. A method as set forth in claim 1, wherein the selecting step comprises selecting one channel of a plurality of signal streams received at a given time.

8. A method as set forth in claim 1, wherein the computer comprises an alphabetic-numeric input board and an output screen which can be used independently of the television set.

9. A method as set forth in claim 8, wherein the targeted commercial advertisements are sent from the interface medium to the computer via an internet connection.

10. A method as set forth in claim 1, wherein data corresponding to the preferred visual presentation is sent to the interface medium via an internet connection.

11. A method as set forth in claim 1 wherein the cost of the computer is partially subsidized by the money paid by the commercial enterprises for the display of the commercial advertisements.

12. A method as set forth in claim 1 wherein the household receives a rebate for the cost of the computer.

13. A method as set forth in claim 1, wherein the household is subsidized for its internet connection by the money paid by the commercial enterprises for the display of the commercial advertisements.

14. A method as set forth in claim 1 wherein the selecting step comprises selecting visual presentations for viewing at the given time.

15. A method as set forth in claim 1 wherein the presentation-preference data of the household is used to compile community-preference data for other households.

16. A method of viewing a visual presentation broadcast in a stream of digital signals at a household 10 with a television set that displays visual presentations from a stream of analog signals;

said method comprising;

receiving a digital-signal stream from a broadcast station;

inputting the received digital-signal stream into a computer at the household;

converting the digital-signal stream into an analog-signal stream;

sending the analog-signal stream to the television set; and

viewing the visual presentation generated by the analog-signal stream on the television set.

17. A method as set forth in claim 16, wherein the computer comprises an alphabetic-numeric input board and an output screen, and wherein the method further comprises the step of using the computer independently from the television set.

18. A method as set forth in claim 16 wherein said sending/viewing steps comprise storing the signal stream (91) in the computer (60) as the digital signal (90) is received and sending the converted analog-signal stream (92) to the television set (80) at a later time.

19. A targeted advertising system comprising:

a plurality of households, each having a receiver, a computer, and a television set interconnected with the computer,

a plurality of broadcasting stations, each broadcasting a stream of visual-presentation signals which are received by the household'"'"'s receiver;

an interface medium, remote from the households, that compiles a preferred-presentation profile for each household, and sends targeted commercial advertisements to each household for viewing on its television set, wherein the targeted commercial advertisements are chosen for each household based on and consistent with its preferred-presentation profile.

a plurality of commercial enterprises which collectively provides a pool of commercial advertisements from which the targeted commercial advertisements can be chosen, and which each pay money for the interface medium to send its advertisements to the households.

20. A targeted advertising system as set forth in claim 19, wherein the interface medium comprises:

a selection-data input through which each household'"'"'s selection of signal streams at given time can be provided;

a profiler which compiles the households'"'"' selections and determines a preferred-presentation profile for each household;

a pool of commercial advertisements electronically stored;

a targeter for choosing targeted commercial advertisements from the pool (34) based on preferred-presentation profiles,

an output for sending the targeted commercial advertisements to the computer of each household for display on the interconnected television set.