System and Method of Providing Feedback Related to Advertisement Data
First Claim
1. A method of providing feedback related to advertisement data, the method comprising:
- receiving a request from a set-top box device at an advertisement data management system, the request indicating that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device;
sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device;
receiving data from a point of sale venue indicating that a transaction based on the data related to the particular advertisement has been completed; and
storing transaction completion data and the customer location information at a database accessible to an advertisement data source system.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of providing feedback related to advertisement data includes receiving a request from a set-top box device at an advertisement data management system. The request indicates that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device. The method also includes sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device. Further, the method includes receiving data from a point of sale venue indicating that a transaction based on the data related to the particular advertisement has been completed. The method also includes storing transaction completion data and the customer location information at a database accessible to an advertisement data source system.
17 Citations
25 Claims
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1. A method of providing feedback related to advertisement data, the method comprising:
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receiving a request from a set-top box device at an advertisement data management system, the request indicating that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device; sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device; receiving data from a point of sale venue indicating that a transaction based on the data related to the particular advertisement has been completed; and storing transaction completion data and the customer location information at a database accessible to an advertisement data source system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system to provide feedback related to advertisement data, the system comprising:
an advertisement data management system (ADMS) including processing logic and memory accessible to the processing logic, wherein the memory includes instructions executable by the processing logic to; receive a request from a set-top box device, the request indicating that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device; retrieve the data related to the advertisement from an advertisement data database; send the data related to the particular advertisement, and collateral information including customer location information, to the mobile device; receive data from a point of sale venue indicating that a transaction based on the data related to the particular advertisement has been completed; and store transaction completion data and the customer location information at a feedback database accessible to an advertisement data source system. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer-readable medium having processor-readable instructions that are executable by a processor to perform a method, the method comprising:
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receiving a request from a set-top box device at an advertisement data management system, the request indicating that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device; sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device; receiving data indicating that a transaction based on the data related to the particular advertisement has been completed; and storing transaction completion data and the customer location information at a database accessible to an advertisement data source system. - View Dependent Claims (18, 19, 20)
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21. A method of providing feedback related to advertisement data, the method comprising:
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receiving a request from a mobile device at an advertisement data management system, the request indicating that data related to a particular advertisement is to be sent to the mobile device; sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device; receiving data indicating that a transaction based on the data related to the particular advertisement has been completed; and storing transaction completion data and the customer location information at a database accessible to an advertisement data source system - View Dependent Claims (22, 23, 24, 25)
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Specification