SYSTEM AND METHOD FOR TARGETING RETAIL INVESTOR COMMUNICATIONS

• US 20100063868A1
• Filed: 03/05/2009
• Published: 03/11/2010
• Est. Priority Date: 03/06/2008
• Status: Abandoned Application

• Current Assignee: Market Update Network Corporation
• Original Assignee: Market Update Network Corporation
• Inventors: Bird, Matthew, Marks, James
• Application Number:
  US12/398,902
• Publication Number:
  US 20100063868A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

Real time market surveillance systems and methods are described that provide or timely communicate actionable intelligence to market investors. The system and methods employ Internet-based surveillance and push technologies to survey multiple market intelligence sources and engage in market analytics to provide updated, actionable intelligence to assist and enhance transactional decisions by market investors.

Claims

1. A system for targeting retail investor communications in a local or a wide area network, the system comprising:

a computer in communication with the local or the wide area network and having a display; and

a computer readable medium installable with the computer and having instructions to survey from at least one marketing source marketing activity of a market entity, analyze the marketing activity, mapping the marketing activity, and presenting an overlay of the mapped marketing activity on the display.

2. The system of claim 1, wherein the at least one marketing source includes at least one stock brokerage, bank, and stock exchange.

3. A method for targeting retail investor communications comprising:

installing a computer readable medium in the computer, the computer readable medium having instructions for surveying from at least one marketing source marketing activity of a market entity, analyzing the marketing activity, mapping the marketing activity, and presenting an overlay of the mapped marketing activity on the display.

4. The method of claim 3, wherein surveying from at least one marketing source includes surveying at least one stock brokerage, bank, and stock exchange.