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Management of Multiple Advertising Inventories Using a Monetization Platform

  • US 20100063877A1
  • Filed: 06/16/2009
  • Published: 03/11/2010
  • Est. Priority Date: 09/14/2005
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving a request for a sponsored content from a publisher;

    searching a plurality of content inventories for a content that is relevant to the request; and

    selecting the content for delivery to the publisher from the plurality of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on a statistical weight relating to the amount of revenue a wireless operator will realize upon presentation of the content to a mobile communication facility.

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