Management of Multiple Advertising Inventories Using a Monetization Platform
First Claim
1. A method, comprising:
- receiving a request for a sponsored content from a publisher;
searching a plurality of content inventories for a content that is relevant to the request; and
selecting the content for delivery to the publisher from the plurality of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on a statistical weight relating to the amount of revenue a wireless operator will realize upon presentation of the content to a mobile communication facility.
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Abstract
In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.
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Citations
36 Claims
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1. A method, comprising:
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receiving a request for a sponsored content from a publisher; searching a plurality of content inventories for a content that is relevant to the request; and selecting the content for delivery to the publisher from the plurality of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on a statistical weight relating to the amount of revenue a wireless operator will realize upon presentation of the content to a mobile communication facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility; searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a behavioral profile of the identified user; and selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method, comprising:
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receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility; searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a demographic profile of the identified user; and selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.
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25. A method, comprising:
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receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility; searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a geographic profile of the identified user; and selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.
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26. A method, comprising:
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receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility; searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a behavioral, demographic, and geographic profile of the identified user; and selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.
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27. A method, comprising:
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receiving a request for a sponsored content from a publisher; ordering a plurality of content inventories according to a prioritized order that is based at least in part on a publisher'"'"'s business rule; searching the plurality of content inventories, according to the prioritized order, for a content that is relevant to the request; and selecting a content for delivery to the publisher from the prioritized order of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on the content being a highest-ordered content among all available content that is relevant to the request. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification