Management of Multiple Advertising Inventories Using a Monetization Platform

• US 20100063877A1
• Filed: 06/16/2009
• Published: 03/11/2010
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Soroca, Adam, Karasic, Neal J.
• Granted Patent: US 8,302,030 B2
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

Claims

1. A method, comprising:

receiving a request for a sponsored content from a publisher;

searching a plurality of content inventories for a content that is relevant to the request; and

selecting the content for delivery to the publisher from the plurality of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on a statistical weight relating to the amount of revenue a wireless operator will realize upon presentation of the content to a mobile communication facility.

2. The method of claim 1, wherein the publisher is an wireless operator.

3. The method of claim 1, wherein the publisher is a website owner.

4. The method of claim 1, wherein the publisher is a content producer.

5. The method of claim 1, wherein the publisher is a game developer.

6. The method of claim 1, wherein the publisher is an application developer.

7. The method of claim 1, wherein the publisher is a videographer.

8. The method of claim 1, wherein the publisher is a blogger.

9. A method, comprising:

receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility;

searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a behavioral profile of the identified user; and

selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.

10. The method of claim 9, wherein behavioral data used to create the behavioral profile derives from the publisher.

11. The method of claim 9, wherein behavioral data used to create the behavioral profile derives from the wireless operator

12. The method of claim 9, wherein the publisher is associated with an ad server of an ad network.

13. The method of claim 12, wherein the ad network is a performance-based ad network.

14. The method of claim 13, wherein the performance-based network includes a bidding platform.

15. The method of claim 9, wherein the publisher is an wireless operator.

16. The method of claim 9, wherein the publisher is a website owner.

17. The method of claim 9, wherein the publisher is a content producer

18. The method of claim 9, wherein the publisher is a game developer.

19. The method of claim 9, wherein the publisher is an application developer.

20. The method of claim 9, wherein the publisher is a videographer.

21. The method of claim 9, wherein the publisher is a blogger.

22. The method of claim 9, wherein the ad server is an ad server of the wireless operator.

23. The method of claim 9, wherein ad server is associated with data integration.

24. A method, comprising:

receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility;

searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a demographic profile of the identified user; and

selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.

25. A method, comprising:

receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility;

searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a geographic profile of the identified user; and

selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.

26. A method, comprising:

receiving a request for a sponsored content from a publisher for delivery of the sponsored content to an identified user of a mobile communication facility;

searching a plurality of content inventories for a content that is relevant to the request, wherein the relevance is based at least in part on contextual information associated with the content and a behavioral, demographic, and geographic profile of the identified user; and

selecting the relevant content for delivery to the publisher from the plurality of content inventories, wherein the selection is further based at least in part on a statistical weight relating to the amount of revenue a publisher will realize upon presentation of the content to a mobile communication facility.

27. A method, comprising:

receiving a request for a sponsored content from a publisher;

ordering a plurality of content inventories according to a prioritized order that is based at least in part on a publisher'"'"'s business rule;

searching the plurality of content inventories, according to the prioritized order, for a content that is relevant to the request; and

selecting a content for delivery to the publisher from the prioritized order of content inventories, wherein the selection is based at least in part on a relevance between the content and the request and based at least in part on the content being a highest-ordered content among all available content that is relevant to the request.

28. The method of claim 27, wherein the business rule is a predetermined ordering of content inventories.

29. The method of claim 27, wherein the business rule is a percentage of inventory allocation across the content inventories.

30. The method of claim 27, wherein the business rule is an exception management rule relating to blending content delivery from across a plurality of content inventories.

31. The method of claim 27, wherein the business rule is an exception management rule relating to a handset characteristic.

32. The method of claim 27, wherein the business rule is an exception management rule relating to a content type.

33. The method of claim 27, wherein the business rule is to deliver the publisher content only from a content inventory from which the identified user has previously received content.

34. The method of claim 27, wherein the business rule is to deliver the publisher content only from a content inventory other than an inventory from which the identified user has previously received content.

35. The method of claim 27, wherein the content inventory is an ad server.

36. The method of claim 27, wherein the content inventory is an ad network.