SYNDICATED ADVERTISING AND COMMERCE THROUGH WIDGETS

• US 20100063882A1
• Filed: 09/11/2008
• Published: 03/11/2010
• Est. Priority Date: 09/11/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: DANIELI, DAMON VINCENT
• Application Number:
  US12/209,034
• Publication Number:
  US 20100063882A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An Internet host user posts, or embeds an advertising link, or widget into an interactive program located on a website. The advertising link is viewed by other users who visit the website and participate in the interactive program. A backend infrastructure provides servicing for the interactive program, and is also the source of the advertising links. A host user selects the advertising link from an inventory of advertising links provided by the infrastructure. The infrastructure provides free servicing of the interactive program to the host user in exchange for posting its advertising links.

Claims

1. A communications system, comprising:

an interconnected computer network;

a servicing infrastructure for said interconnected computer network;

a plurality of users of said interconnected computer network;

a graphical user interface advertising component; and

an interactive computer readable medium program accessed through said network by some of said plurality of users, wherein;

said component is embedded by one of said plurality of users into said interactive computer readable medium program for viewing by another of said plurality of users.

2. The communications system of claim 1, wherein said graphical user interface advertising component is selected from an inventory of advertising components provided by said servicing infrastructure.

3. The communications system of claim 1, wherein said graphical user interface advertising component provides a portion of revenues received by said servicing infrastructure to said user of said component embedding.

4. The communications system of claim 1, wherein said interactive computer readable medium program comprises one of a personal web page, a business website, a collaborative website, and an online journal website.

5. The communications system of claim 1, wherein said graphical user interface advertising component provides a complementary interactive service to said users via said interactive computer readable medium program.

6. The communications system of claim 5, wherein said interactive computer readable medium program comprises a telephonic conversation.

7. The communications system of claim 5, wherein said interactive computer readable medium program comprises a multiplayer game.

8. The communications system of claim 5, wherein said interactive computer readable medium program comprises an electronic business card, wherein contact from prospective customers is directly provided via a communications network.

9. The communications system of claim 5, wherein said interactive computer readable medium program comprises a mobile phone contact system, wherein said contact system comprises:

an uploaded image originating from a first mobile phone to a second mobile phone;

a downloaded image onto said second mobile phone of said uploaded image from said first mobile phone;

an interactive link contained in said downloaded image located upon said second mobile phone to said first mobile phone; and

a communications interconnection between said first mobile phone and said second mobile phone.

10. The communications system of claim 5, wherein said interactive computer readable medium program comprises a group calendar which is automatically synchronized to each member'"'"'s mobile phone of said group.

11. The communications system of claim 5, wherein said interactive computer readable medium program comprises an impromptu meeting room.

12. The communications system of claim 1, wherein said servicing infrastructure provides authentication of said users and interconnections between said users.

13. A method of using a communications system, comprising:

accessing an interconnected computer network by a plurality of users of said network;

hosting an interactive computer readable medium program by one of said plurality of users;

embedding a graphical user interface advertising component into said interactive computer readable medium program;

servicing said interactive computer readable medium program by a backend servicing infrastructure;

viewing said interactive computer readable medium program by another of said plurality of users; and

interacting with said graphical user interface advertising component by said another of said plurality of users.

14. The method of claim 13, further comprising:

sponsoring said interactive computer readable medium program by said backend servicing infrastructure via said graphical user interface advertising component.

15. The method of claim 13, wherein:

said interactive computer readable medium program comprises one of a personal web page, a business website, a collaborative website, and an online journal website.

16. The method of claim 13, wherein:

said servicing comprises authenticating said users and interconnecting said users.

17. The method of claim 13, wherein said interactive computer readable medium program comprises an electronic business card, wherein contact from prospective customers is directly provided via a communications network.

18. The method of claim 13, wherein said interactive computer readable medium program comprises one of a telephonic conversation, a multiplayer game, and an impromptu meeting room.

19. One or more computer-readable media having computer-executable instructions embodied thereon for displaying one or more widgets, the method comprising:

uploading an image originating from a first mobile phone to a second mobile phone;

downloading said image from said first mobile phone onto said second mobile phone;

linking said second mobile phone to said first mobile phone via a computerized link embedded in said image; and

interconnecting said first mobile phone to said second mobile phone.

20. The method of claim 19, further comprising automatically synchronizing a group calendar which the second mobile phone.