APPARATUS, SYSTEM, AND METHOD FOR ADVERTISEMENT COMPLEXITY SCALING VIA TRAFFIC ANALYSIS

• US 20100063885A1
• Filed: 09/08/2008
• Published: 03/11/2010
• Est. Priority Date: 09/08/2008
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Merkin, Aaron E., Pagan, William G.
• Application Number:
  US12/206,549
• Publication Number:
  US 20100063885A1
• Time in Patent Office: Days
• US Class Current: 705/14.680
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

An apparatus, system, and method are disclosed for advertisement complexity scaling via traffic analysis. A motion module receives movement information from one or more sensors. The movement information comprises information relating to a speed of one or more people relative to an advertisement display device. A complexity module maintains an advertisement complexity rating for each of a plurality of advertisements. The advertisement complexity rating is based on an estimated viewing time of each advertisement. An advertisement selection module selects an advertisement from the plurality of advertisements based on the movement information and the advertisement complexity rating of the advertisement. The advertisement selection module correlates the speed of the one or more people relative to the advertisement display device with the advertisement complexity rating such that a higher speed correlates to a lower advertisement complexity rating. A display module displays the advertisement on a display device.

Claims

1. An apparatus to display an advertisement, the apparatus comprising:

a motion module configured to receive movement information from one or more sensors, wherein the movement information comprises information relating to a speed of one or more people relative to an advertisement display device, and further wherein the one or more sensors comprise movement detecting sensors;

a complexity module configured to maintain an advertisement complexity rating for each advertisement of a plurality of advertisements, wherein each advertisement of the plurality of advertisements is formatted for display on the advertisement display device and the advertisement complexity rating is based on an estimated viewing time of each advertisement of the plurality of advertisements such that an advertisement with a low estimated viewing time has a lower complexity rating than an advertisement with a higher estimated viewing time;

an advertisement selection module configured to select an advertisement from the plurality of advertisements in response to the motion module receiving the movement information, wherein the advertisement selection module selects an advertisement based on the received movement information and the advertisement complexity rating of the advertisement, the advertisement selection module correlating the speed of the one or more people relative to the advertisement display device with the advertisement complexity rating such that a higher speed correlates to a lower advertisement complexity rating and the advertisement selection module selects an advertisement with an appropriate complexity rating with respect to the received movement information; and

a display module configured to display the advertisement that the advertisement selection module selects on the advertisement display device in response to the advertising selection module selecting the advertisement.

2. The apparatus of claim 1, wherein the estimated viewing time is based on a duration of the advertisement.

3. The apparatus of claim 1, wherein the estimated viewing time is based on an amount of text in the advertisement.

4. The apparatus of claim 1, wherein the estimated viewing time is based on a data type of the advertisement.

5. The apparatus of claim 4, wherein the plurality of advertisements comprises advertisements of static and dynamic data types.

6. The apparatus of claim 5, wherein the static data type comprises an image data type, and wherein the dynamic data type comprises a video data type.

7. The apparatus of claim 1, wherein the one or more people comprise one or more pedestrians.

8. The apparatus of claim 1, wherein the one or more people comprise vehicle occupants.

9. The apparatus of claim 1, wherein the speed of the one or more people relative to the advertisement display device comprises a moving speed of the advertisement display device.

10. A system to display an advertisement, the system comprising:

an advertisement repository configured to store a plurality of advertisements comprising static advertisements and dynamic advertisements;

an electronic advertisement display device configured to display the plurality of advertisements;

one or more movement detecting sensors configured to determine movement information of one or more viewers, wherein the movement information comprises information relating to a speed of one or more people relative to the electronic advertisement display device; and

an advertisement control module configured to maintain an advertisement complexity rating for each of the plurality of advertisements based on an estimated viewing time of each advertisement of the plurality of advertisements, to select an advertisement from the plurality of advertisements based on the movement information and on the advertisement complexity rating of the advertisement correlating the speed of the one or more people relative to the electronic advertisement display device with the advertisement complexity rating such that a higher speed correlates to a lower complexity rating, and to display the advertisement on the electronic advertisement display device.

11. The system of claim 10, wherein at least one of the one or more sensors is selected from the group comprising a radar sensor, a light detection and ranging sensor, an optical sensor, and an inductive sensor.

12. The system of claim 10, wherein at least one of the one or more sensors comprises a speedometer.

13. The system of claim 12, wherein the electronic advertisement display device is coupled to a vehicle.