CONTENT RECOMMENDATIONS BASED ON BROWSING INFORMATION
First Claim
1. A computer-implemented system, comprising:
- a detection component for detecting an inactive subscriber in a session of a website portal, the session associated with session content;
a tracking component for tracking interaction of the inactive subscriber with the session content; and
a content component for obtaining and presenting new content targeted to the inactive subscriber during the session based on the tracked interaction of the inactive subscriber with the session content.
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Accused Products
Abstract
Architecture for dynamically tracking information about a first-time or inactive user to a website and expeditiously presenting targeted content back to the user to maintain the user interest in the website. A visceral connection is created with the user based on immediately relevant content and functionality, and without requiring user-entered profile information about the user. Based on a few pieces of browsing information collected while at the website an action-oriented initial scenario is provided that is interesting to the user, and gets the user invested in the content (e.g., product) as a whole. Services can be recommended to users in the context of a social application or an online service provider, for example. The architecture also facilitates the up-selling, cross-selling of services, features, and products, for example, to users based on the current user browsing activity.
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Citations
20 Claims
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1. A computer-implemented system, comprising:
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a detection component for detecting an inactive subscriber in a session of a website portal, the session associated with session content; a tracking component for tracking interaction of the inactive subscriber with the session content; and a content component for obtaining and presenting new content targeted to the inactive subscriber during the session based on the tracked interaction of the inactive subscriber with the session content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented system, comprising:
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a detection component for detecting an inactive subscriber in a member page of a website portal, the member page presenting content that includes a service; a tracking component for tracking subscriber browsing activity relative to the content and the service; an analysis component for analyzing the subscriber browsing behavior on the member page and extrapolating subscriber experience level based on the analysis; and a content component for submitting and presenting new content targeted to the inactive subscriber based on the subscriber experience level. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer-implemented method of making suggestions to a user, comprising:
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detecting an inactive subscriber in a member page of a website portal, the member page presenting content that includes a service; tracking subscriber browsing behavior relative to the content and the service; analyzing the subscriber browsing behavior and extrapolating subscriber experience level based on the browsing behavior in the member page; and suggesting and presenting new content targeted to the inactive subscriber based on the subscriber experience level. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification