Method of advertising using waypoints
First Claim
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1. A method comprising the steps of:
- granting to an organization a right to a waypoint, wherein the waypoint is associated with a particular geographic location;
receiving from the organization a message to be associated with the waypoint;
storing the waypoint and the message in a database of waypoints and messages;
allowing for bi-directional data communication with a mobile device which is operable to determine its own geographic location;
receiving from the mobile device an indication that the device is at or near the particular geographic location associated with the waypoint; and
substantially automatically causing the device to display the message when the device is at or near the particular geographic location associated with the waypoint.
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Abstract
A method of doing business in which a Service Provider grants to organizations rights to waypoints to which users may travel and view the organizations'"'"' messages. The method may include the steps of granting to the organization the right to the waypoint, receiving from the organization a message to be associated with the waypoint, storing the waypoint and the message in a database, allowing for bi-directional data communication with a mobile device which is able to determine its own location, receiving from the device an indication that the device is at or near the waypoint, and automatically causing the device to display the message when the device is at or near the waypoint.
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Citations
19 Claims
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1. A method comprising the steps of:
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granting to an organization a right to a waypoint, wherein the waypoint is associated with a particular geographic location; receiving from the organization a message to be associated with the waypoint; storing the waypoint and the message in a database of waypoints and messages; allowing for bi-directional data communication with a mobile device which is operable to determine its own geographic location; receiving from the mobile device an indication that the device is at or near the particular geographic location associated with the waypoint; and substantially automatically causing the device to display the message when the device is at or near the particular geographic location associated with the waypoint. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method comprising the steps of:
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auctioning to a business an advertising right to a waypoint, wherein the waypoint is associated with a particular geographic location; receiving from the business an advertisement to be associated with the waypoint; storing the waypoint and the advertisement in a database of waypoints and advertisements; allowing for bi-directional data communication with a mobile device which is operable to determine its own geographic location; receiving from the mobile device an indication that the device is at or near the particular geographic location associated with the waypoint; and substantially automatically causing the device to display the advertisement when the device is at or near the particular geographic location associated with the waypoint. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A method of advertising using waypoint, wherein an advertisement is substantially automatically displayed on a mobile cell phone operable both to access the Internet and to use global positioning system technology to determine its own geographic location, the method comprising the steps of:
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auctioning to a business an advertising right to a waypoint, wherein the waypoint is associated with a particular geographic location; receiving from the business an advertisement to be associated with the waypoint; storing the waypoint and the advertisement in a database of waypoints and advertisements; allowing for bi-directional data communication via the Internet with the mobile cell phone; receiving from the mobile cell phone an indication that the mobile cell phone is at or near the particular geographic location associated with the waypoint; substantially automatically causing the mobile cell phone to display the advertisement when the mobile cell phone is at or near the particular geographic location associated with the waypoint; charging the business a fee for each mobile cell phone on which the advertisement is caused to be displayed; providing a hyperlink to additional information about the business; and rewarding a user of the mobile cell phone for traveling to the waypoint.
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Specification