×

Method and Apparatus for Administering a Bidding Language for Online Advertising

  • US 20100070322A1
  • Filed: 09/16/2008
  • Published: 03/18/2010
  • Est. Priority Date: 09/16/2008
  • Status: Active Grant
First Claim
Patent Images

1. A method of administering a bidding language for online advertising, the method comprising:

  • providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure;

    receiving the ad campaign that is written in the expressive bidding language;

    translating the ad campaign into scripts; and

    using the scripts to access to appropriate inventory in an ad inventory database.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×