INCENTIVE BASED MARKETING THROUGH SOCIAL NETWORKS

• US 20100070357A1
• Filed: 12/12/2008
• Published: 03/18/2010
• Est. Priority Date: 09/12/2008
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Fenton, Charles Stanley
• Application Number:
  US12/334,277
• Publication Number:
  US 20100070357A1
• Time in Patent Office: Days
• US Class Current: 705/14.160
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems

Abstract

A method and system for providing an incentive for social network members (SNMs) to opt into a promotional program associated with a seller of goods or services. The SNMs may be provided an initial incentive to opt into a promotional program associated with a seller of goods or services and responsive to an SNM electronically opting in to the promotional program, the SNM may be provided with an additional incentive to identify additional SNMs as opt in candidates. Store coupons or product coupons may be utilized to provide the incentive. The additional incentive may include increasing the value of the initial incentive. The initial incentive may only be available for a predetermined period of time. The additional SNMs may be provided with an incentive to identify yet additional SNMs as opt in candidates.

Claims

1. A marketing method, comprising:

providing an initial incentive for social network members to opt into a promotional program associated with a seller of goods or services;

responsive to a first social network member (SNM) electronically opting in to the promotional program, providing the first SNM with an additional incentive to identify a second SNM as an opt in candidate.

2. The method of claim 1 wherein said initial incentive comprises a coupon selected from a store coupon and a product coupon.

3. The method of claim 2, wherein said additional incentive comprises increasing a value of said initial incentive.

4. The method of claim 3, wherein increasing a value of said initial incentive occurs for a predetermined period of time.

5. The method of claim 1, further comprising, responsive to the first SNM identifying the second SNM, gifting a promotional item to the second SNM.

6. The method of claim 5, further comprising, responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to visit at least one of a store of the seller and an online storefront of the seller.

7. The method of claim 6, wherein identifying said second SNM comprises identifying at least one of:

an email address, an instant messaging address, and a short messaging system address for the second SNM.

8. The method of claim 1, further comprising, responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to identify a third SNM.

9. A system including processor and storage media accessible to the processor, configured to determine the location of a user within a store, the system being operable for:

providing an initial incentive for social network members to opt into a promotional program associated with a seller of goods or services;

responsive to a first social network member (SNM) electronically opting in to the promotional program, providing the first SNM with an additional incentive to identify a second SNM as an opt in candidate.

10. The system of claim 9 wherein said initial incentive comprises a coupon selected from a store coupon and a product coupon.

11. The system of claim 10, wherein said additional incentive comprises increasing a value of said initial incentive.

13. The system of claim 9, further being operable for, responsive to the first SNM identifying the second SNM, gifting a promotional item to the second SNM.

14. The system of claim 9, further being operable for, responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to visit at least one of a store of the seller and an online storefront of the seller.

15. The system of claim 14, wherein identifying said second SNM comprises identifying at least one of:

an email address, an instant messaging address, and a short messaging system address for the second SNM.

16. The system of claim 9, further comprising, responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to identify a third SNM.

12. The system of claim 12, wherein increasing a value of said initial incentive occurs for a predetermined period of time.

17. Computer readable memory media, including computer executable program instructions for determining the location of a user within a store, said program instructions executable to:

provide an initial incentive for social network members to opt into a promotional program associated with a seller of goods or services;

responsive to a first social network member (SNM) electronically opting in to the promotional program, provide the first SNM with an additional incentive to identify a second SNM as an opt in candidate.

18. The memory media of claim 17, further including program instructions executable to:

responsive to the first SNM identifying the second SNM, gifting a promotional item to the second SNM.

19. The memory media of claim 17, further including program instructions executable to:

responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to visit at least one of a store of the seller and an online storefront of the seller.

20. The memory media of claim 17, further including program instructions executable to:

responsive to the first SNM identifying the second SNM, providing the second SNM with an incentive to identify a third SNM.

21. The memory media of claim 17, wherein said initial incentive comprises a coupon selected from a store coupon and a product coupon.

22. The memory media of claim 17, wherein said additional incentive comprises increasing a value of said initial incentive.

23. The memory media of claim 22, wherein increasing a value of said initial incentive occurs for a predetermined period of time.