PipPops - Partners In Profit Point Of Purchase Savings System

• US 20100070364A1
• Filed: 03/02/2009
• Published: 03/18/2010
• Est. Priority Date: 02/28/2008
• Status: Abandoned Application

• Current Assignee: James Michael Dugan
• Original Assignee: James Michael Dugan
• Inventors: Dugan, James Michael
• Application Number:
  US12/396,465
• Publication Number:
  US 20100070364A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An instant interactive dynamic software system comprised of a computer site and a mobile site serving as a central platform where businesses can upload full color advertisements with complete descriptions of any offers, click-to-call, web-links, and video ads, featuring bar coded e-coupons that consumers can access on their interne enabled mobile devices, redeem at the point of purchase at the businesses for instant savings and earn loyalty points for use. Advertisers see real-time results and can edit offers instantly. The system is designed for local market through complete global advertising campaigns. While other mobile advertising sites are available, none offer a complete system of third party instant posting of ads with the barcodes to one site, making real-time changes anytime, instantly, being able to be seen and redeemed by anyone with an internet enabled mobile device locally or globally, and having the analytics instantly available to the advertiser.

Claims

1. PipPops is a completely self-contained self-service mobile e-coupon software system using industry-standard open-source tools such as PHP and MySQL, and written in basic standards-compliant XHTML with static images and optimized for viewing on small screen, low bandwidth wireless devices as well as all future web-enabled mobile devices, provided as a mobile website platform for business owners, independent of the PipPops company, to create and instantly upload unique electronic coded e-commerce discount coupons and advertisements, including, but not limited to full-color images, click-to-call, web-links, and/or videos instantly, in real-time, for the immediate viewing and use by potential customers with web-enabled mobile devices. Each advertiser has the ability to create, post, edit and set parameters in real-time.

2. Users of web-enabled mobile devices are able to access the designated PipPops mobile site, at any time, to peruse advertising offers by their geographic default location or other geographic choice which they may specify, and by criteria which they select by first clicking on general categories, such as type of establishment, (i.e. restaurant) and then specific sub-categories (eg., Italian, French;

barber, Spa;

Attorney, Dentist;

shoes, etc.) that have been placed by the participating business advertisers. The users have the ability to view all current offers, watch the advertisers'"'"' videos, click-to-call, or click to redeem a particular offer and present it at the participating business at the point of purchase for instant savings, within the parameters of the offer. At the register, the business personnel either read the alpha-numeric code on the mobile e-coupon or scan the visible electronic (e.g., bar) code at the time of purchase. The codes are created by the advertiser and can be edited at any time.

3. This mobile interactive e-commerce software system automatically tracks, collects, and compiles demographic information (i.e., zip code location, age, gender, etc., as provided at time of registration) of the anonymous users each time a specific offer is viewed and each time an offer is clicked to redeem, so that the business owner has, for the first time, the unique ability to enter the interactive computer dashboard site and view, at any time they wish, the instant, real-time analytics of the anonymous shoppers'"'"' date/time stamp access, views and redemptions of their electronic e-coupons and offers, providing a previously unavailable real-time measure of the results of their advertising efforts, instantly, and allowing the business owner to make adjustments, at any time, instantly to their advertising campaigns.