REGISTERING ADVERTISEMENTS ON AN ELECTRONIC MAP
First Claim
Patent Images
1. A method of registering advertisements at an advertisement registration server for display on an electronic map, comprising:
- receiving an access request from a terminal via a communication network;
retrieving predetermined map information and transmitting the retrieved map information to the terminal in response to the receipt of the access request, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units;
retrieving advertisement registration reference information and transmitting the retrieved advertisement registration reference information to the terminal;
receiving an advertisement registration request from the terminal, said advertisement registration request including advertisement information identifying one or more of the plurality of lattice units; and
registering the advertisement information in association with the one or more lattice units identified in the registration request.
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Accused Products
Abstract
Various methods and apparatus are described relating to registration and display of advertisements for display on an electronic map.
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Citations
20 Claims
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1. A method of registering advertisements at an advertisement registration server for display on an electronic map, comprising:
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receiving an access request from a terminal via a communication network; retrieving predetermined map information and transmitting the retrieved map information to the terminal in response to the receipt of the access request, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units; retrieving advertisement registration reference information and transmitting the retrieved advertisement registration reference information to the terminal; receiving an advertisement registration request from the terminal, said advertisement registration request including advertisement information identifying one or more of the plurality of lattice units; and registering the advertisement information in association with the one or more lattice units identified in the registration request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus, comprising:
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one or more network interfaces; one or more processors; and a data storage medium storing computer-readable instructions operative to cause the one or more processors to; receive an access request from a terminal via a communication network; retrieve predetermined map information and transmit the retrieved map information to the terminal in response to receiving the access request, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units; retrieve advertisement registration reference information and transmit the retrieved advertisement registration reference information to the terminal; receive an advertisement registration request from the terminal, said advertisement registration request including advertisement information identifying one or more of the plurality of lattice units; and register the advertisement information in association with one or more lattice units identified in the registration request. - View Dependent Claims (13, 14)
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15. A method of implementing a registration of advertisements at an advertiser'"'"'s terminal for display on an electronic map, comprising:
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accessing an advertisement registration server; receiving predetermined map information from the advertisement registration server, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units; displaying an electronic map based on the predetermined map information; receiving advertisement registration reference information from the advertisement registration server; displaying the advertisement registration reference information on the electronic map; receiving an input selecting one or more of the lattice units; and transmitting location information about the one or more of the lattice units and advertisement content to the advertisement registration server. - View Dependent Claims (16)
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17. A method of displaying advertisements on an electronic map at a user'"'"'s terminal, comprising:
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accessing an advertisement registration server; receiving predetermined map information from the advertisement registration server, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units; displaying an electronic map based on the predetermined map information; receiving advertisement information including advertisements from the advertisement registration server, each of said advertisements being associated with one or more of the lattice units; and displaying the advertisements on the electronic map. - View Dependent Claims (18, 19)
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20. A method of registering advertisements at an advertisement registration server for display on an electronic map, comprising:
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receiving an access request from a terminal via a communication network; retrieving predetermined map information and advertisement registration reference information in response to the receipt of the access request, said predetermined map information being associated with center coordinates and a scale value and structured into a lattice having a plurality of lattice units; transmitting the retrieved map information and the retrieved advertisement registration reference information to the terminal; receiving an advertisement registration request from the terminal, said advertisement registration request including advertisement information identifying one or more of the plurality of lattice units; and registering the advertisement information in association with the one or more lattice unit identified in the registration request.
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Specification