SYSTEM AND METHOD FOR RATING ELECTRONIC DOCUMENTS

• US 20100070510A1
• Filed: 03/18/2009
• Published: 03/18/2010
• Est. Priority Date: 03/30/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Rajaram, Gokul, Agarwal, Sumit, Wiseman, Leora Ruth
• Application Number:
  US12/406,865
• Publication Number:
  US 20100070510A1
• Time in Patent Office: Days
• US Class Current: 707/748
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access
• CPC Class Codes: Y10S 707/99937 Sorting

Abstract

A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.

Claims

1. A computer-implemented method, comprising:

receiving, at a server, rating information associated with contents of a document from one or more evaluators;

identifying, at the server, a trust score for each of the one or more evaluators, each trust score being a measure of an extent to which a respective evaluator'"'"'s rating information is considered in determining an aggregate rating, each trust score based on factors associated with the respective evaluator;

identifying a sensitivity score, the sensitivity score indicating a level of conservatism in determining the aggregate rating;

determining the aggregate rating for the document based on the rating information, the trust scores, and the sensitivity score;

receiving a request from a recipient for one or more documents;

identifying a preferred aggregate rating to be associated with the request; and

determining whether to deliver the document in response to the request based on whether the aggregate rating satisfies the preferred aggregate rating.

2. The method of claim 1, wherein identifying a preferred aggregate rating to be associated with the request comprises:

receiving the preferred aggregate rating from the recipient.

3. The method of claim 1, wherein the preferred aggregate rating is associated with a user or is stored in a profile.

4. The method of claim 1, wherein each trust score is based on a geographical location of a respective evaluator.

5. The method of claim 1, wherein each trust score is based on one or more prior content ratings received from the respective evaluator.

6. The method of claim 1, wherein each trust score is based on an industry associated with the respective evaluator.

7. The method of claim 1, further comprising:

identifying a suitability standard associated with the recipient.

8. The method of claim 7, wherein determining the aggregate rating for the document based on the rating information, the trust scores, and the sensitivity score comprises:

determining the aggregate rating for the document based on the rating information, the trust scores, the sensitivity score, and the suitability standard.

9. The method of claim 1, wherein the aggregate rating comprises a mean of the rating information.

10. The method of claim 1, wherein the aggregate rating comprises a mode of the rating information.

11. The method of claim 1, wherein the aggregate rating comprises a median of the rating information.

12. A computer-implemented method, comprising:

associating evaluation information with documents, the evaluation information comprising trust information and rating information;

receiving a request at a server for one or more of the documents;

ranking the documents based on the evaluation information in response to the request;

providing the ranked documents; and

updating the trust information based on the ranking.

13. The method of claim 12, further comprising:

receiving the rating information from one or more evaluators.

14. The method of claim 12, wherein the trust information includes trust scores being a measure of an extent to which a respective evaluator'"'"'s rating information is considered in determining an aggregate rating, each trust score based on factors associated with the respective evaluator.

15. The method of claim 14, wherein each trust score is based on one or more prior content ratings received from the respective evaluator.

16. The method of claim 14, further comprising:

identifying a sensitivity score, the sensitivity score indicating a level of conservatism in determining the aggregate rating; and

determining the aggregate rating for each document based on the rating information associated with each document, the trust scores associated with each document, and the sensitivity score.

17. The method of claim 16, further comprising:

identifying a preferred aggregate rating to be associated with the request; and

18. The method of claim 17, wherein ranking the documents based on the evaluation information in response to the request comprises:

ranking the documents based on the aggregate rating for each document and the preferred aggregate rating.

19. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving, at a server, rating information associated with contents of a document from one or more evaluators;

identifying, at the server, a trust score for each of the one or more evaluators, each trust score being a measure of an extent to which a respective evaluator'"'"'s rating information is considered in determining an aggregate rating, each trust score based on factors associated with the respective evaluator;

identifying a sensitivity score, the sensitivity score indicating a level of conservatism in determining the aggregate rating;

determining the aggregate rating for the document based on the rating information, the trust scores, and the sensitivity score;

receiving a request from a recipient for one or more documents;

identifying a preferred aggregate rating to be associated with the request; and

determining whether to deliver the document in response to the request based on whether the aggregate rating satisfies the preferred aggregate rating.

20. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

associating evaluation information with documents, the evaluation information comprising trust information and rating information;

receiving a request at a server for one or more of the documents;

ranking the documents based on the evaluation information in response to the request;

providing the ranked documents; and

updating the trust information based on the ranking.