SYSTEM AND METHOD FOR USING SUPPLEMENTAL CONTENT ITEMS FOR SEARCH CRITERIA FOR IDENTIFYING OTHER CONTENT ITEMS OF INTEREST

• US 20100070529A1
• Filed: 07/14/2009
• Published: 03/18/2010
• Est. Priority Date: 07/14/2008
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Gokturk, Salih Burak, Yang, Danny, Goodman, Marissa, Dalal, Navneet, Shah, Munjal
• Application Number:
  US12/503,034
• Publication Number:
  US 20100070529A1
• Time in Patent Office: Days
• US Class Current: 707/780
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Supplemental content, such as advertisement media and promotional content, may be presented as seeds from which additional, highly relevant supplemental content may be provided to the user. The highly relevant supplemental content may be determined from criteria that is generated or associated with image content (and text and/or metadata) of the seed supplemental content.

Claims

1. A method for providing supplemental content for use when presenting network content, the method comprising:

providing a seed supplemental content item for presentation in connection with other content as part of a network resource;

detecting a user'"'"'s selection of the seed supplemental content item;

in response to detecting the user selection, identifying a search result comprising a plurality of supplemental content items, wherein the search result is based at least in part on criteria identified or associated with the seed supplemental content item;

generating a secondary presentation that includes the search result to be present concurrently with the other content.

2. The method of claim 1, wherein the method further comprises identifying the criteria in response to the user'"'"'s selection of the seed supplemental content item.

3. The method of claim 1, wherein identifying the search result is performed by identifying criteria associated or determined from an image content of the seed supplemental content.

4. The method of claim 3, wherein identifying criteria from the image includes identifying or determining a signature of the image content, and wherein identifying the search result includes comparing the signature of the image content to signatures of supplemental content items that comprise a library of supplemental content items.

5. The method of claim 4, wherein identifying criteria from the image includes identifying text or metadata from the supplemental content item, and wherein identifying the search result includes using at least one of the text or metadata.

6. The method of claims 1, wherein the supplemental content items correspond to advertisements or promotional content.

7. The method of claim 1, wherein generating the secondary presentation corresponds to generating a landing web page of advertisement content items.

8. The method of claim 1, further comprising enabling the user to select any of the supplemental content items included with the secondary presentation, and responsive to the user selecting one of the supplemental content items, refreshing the secondary presentation to include at least one or more supplemental content items that satisfy a criteria of the selected supplemental content item.

9. The method of claim 1, wherein generating the secondary presentation includes integrating the search result into the network resource.

10. The method of claim 9, wherein the network resource corresponds to a web page.

11. A method for providing supplemental content for use when presenting network content, the method comprising:

providing a seed supplemental content item for presentation in connection with other content as part of a network resource, the seed supplemental content item including image content;

detecting a trigger generated from the user'"'"'s interaction with the seed supplemental content item or the other content of the presentation;

in response to detecting the trigger, (i) determining a search criteria that is based at least in part on the image content of the seed supplemental content item (ii) identifying a search result comprising a plurality of supplemental content items that include content that satisfies the criteria;

presenting the search result as a secondary presentation concurrently with the other content.

12. The method of claim 11, wherein the secondary presentation corresponds to a landing page.

13. The method of claim 11, wherein determining a search criteria includes determining the criteria based on an image of the seed supplemental content items and one or more of a text or metadata associated with the seed supplemental content item.

14. The method of claim 11, wherein the seed supplemental content item corresponds to advertisement or promotional content.

15. The method of claim 11, further comprising enabling the user to select any of the supplemental content items included with the secondary presentation, and responsive to the user selecting one of the supplemental content items, refreshing the secondary presentation to include at least one or more supplemental content items that satisfy a criteria of the selected supplemental content item.

16. A computer-readable medium having instructed stored thereon for providing supplemental content for use when presenting network content, the instructions including instructions that, when executed by one or more processors, cause the one or more processors to perform steps comprising:

providing a seed supplemental content item for presentation in connection with other content as part of a network resource, the seed supplemental content item including image content;

detecting a trigger generated from the user'"'"'s interaction with the seed supplemental content item or the other content of the presentation;

in response to detecting the trigger, (i) determining a search criteria that is based at least in part on the image content of the seed supplemental content item (ii) identifying a search result comprising a plurality of supplemental content items that include content that satisfies the criteria;

presenting the search result as a secondary presentation concurrently with the other content.

17. A method for suggesting merchandise to a consumer at an online ecommerce site, the method being implemented by one or more processors and comprising:

monitoring the consumer selecting a merchandise item, the merchandise item being represented by a content item that includes an image and text;

determining a criteria from at least the image of the content item;

suggesting one or more other merchandise items to the consumer by comparing the criteria against a collection of content items that represent a plurality of merchandise items, wherein comparing the criteria against the collection includes comparing at least a portion of the criteria against an image of the content items of the collection.

18. The method of claim 17, wherein comparing the criteria against the collection includes performing a similarity-type search to identify one or more other merchandise items.

19. The method of claim 17, wherein the one or more other merchandise items have a different category than the selected merchandise item.

20. The method of claim 17, wherein suggesting one or more other merchandise items includes rendering the content items of the one or more other merchandise items on a secondary presentation that is concurrent with presenting the user the content items of the selected merchandise item.

21. The method of claim 20, wherein rendering the content items of the one or more other merchandise items is performed at the time of sale.

22. The method of claim 17, wherein suggesting one or more other merchandise items to the consumer is performed in response to the selected merchandise item being out-of-stock.