PASSIVE PARAMETER BASED DEMOGRAPHICS GENERATION
First Claim
1. A method for selecting website content, the method comprising:
- obtaining a multiplicity of anonymous first website visitor passive parameters from a first website for a multiplicity of first website visitors visiting the first website, wherein the anonymous first website visitor passive parameters are commonly available whenever a website is visited;
obtaining corresponding first website visitor active parameters of the first website visitors from the first website, wherein the first website visitor active parameters are correlatable to a value of website content presentable to future website visitors;
generating anonymous statistical mappings between the first website visitor passive parameters of the first website visitors and the corresponding first website visitor active parameters of the first website visitors, wherein the statistical mappings do not rely on any data identifying an individual website visitor;
providing the statistical mappings to at least one of website operators, website publishers, search engine operators and Internet advertisers;
using the statistical mappings to establish an expected value of future website content provided to the future website visitors, based on future website visitor passive parameters of each of the future website visitors; and
providing future website content to the future website visitors based on the expected value of the future website content.
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Abstract
A method for characterizing website visitors based on visitor passive parameters and using the characterization to select and/or market website content. The passive visitor parameters include data in the browser agent, time of a website visit, IP address, etc. Such visitor passive parameters are available each time a visitor visits a website. In a first step, a first embodiment of the method anonymously compares the visitor passive parameters with known demographics, for example, at financial websites, to create a statistical mapping between the visitor passive parameters and the demographics. In a second step, the mapping is used to estimate demographics data for future website visitors and then site content provided to the future website visitors is based on the estimated demographics.
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Citations
10 Claims
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1. A method for selecting website content, the method comprising:
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obtaining a multiplicity of anonymous first website visitor passive parameters from a first website for a multiplicity of first website visitors visiting the first website, wherein the anonymous first website visitor passive parameters are commonly available whenever a website is visited; obtaining corresponding first website visitor active parameters of the first website visitors from the first website, wherein the first website visitor active parameters are correlatable to a value of website content presentable to future website visitors; generating anonymous statistical mappings between the first website visitor passive parameters of the first website visitors and the corresponding first website visitor active parameters of the first website visitors, wherein the statistical mappings do not rely on any data identifying an individual website visitor; providing the statistical mappings to at least one of website operators, website publishers, search engine operators and Internet advertisers; using the statistical mappings to establish an expected value of future website content provided to the future website visitors, based on future website visitor passive parameters of each of the future website visitors; and providing future website content to the future website visitors based on the expected value of the future website content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for marketing Internet advertising, the method comprising:
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obtaining a multiplicity of anonymous first website visitor passive parameters from a financial website for a multiplicity of financial website visitors visiting the financial website, wherein the anonymous first website visitor passive parameters are commonly available whenever a website is visited; obtaining corresponding financial website visitor demographics of the financial website visitors, wherein a value of website content presentable to future website visitors is correlatable to the financial website visitor demographics; anonymously generating statistical mappings between the first website visitor passive parameters and the financial website visitor demographics of the financial website visitors, wherein the statistical mappings do not rely on any data identifying an individual website visitor; marketing the statistical mappings to at least one of website publishers, Internet advertisers, and second website operators; and using the statistical mappings to perform at least one of; identifying future website visitors having demographics desirable to the website publishers and Internet advertisers; and demonstrating demographics of the second website visitors visiting second websites operated by the second website operators.
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9. A method for marketing Internet advertising, the method comprising:
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obtaining anonymous first website visitor passive parameters from a e-commerce website for a multiplicity of e-commerce website visitors visiting the e-commerce website, wherein the anonymous first website visitor passive parameters are commonly available whenever a website is visited; obtaining transaction data from the e-commerce website corresponding to the first website visitor passive parameters for the e-commerce website visitors; generating statistical mappings from the first website visitor passive parameters to the transaction data, wherein the statistical mappings do not rely on any data identifying an individual website visitor; marketing the statistical mappings to website publishers and Internet advertisers; estimating expected values of Internet advertising to future website visitors based on future website visitor passive parameters of the future website visitors and the statistical mappings; and allocating the Internet advertising to the future website visitors based on the expected values of the advertising. - View Dependent Claims (10)
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Specification