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Targeted Incentives Based Upon Predicted Behavior

  • US 20100076820A1
  • Filed: 11/26/2009
  • Published: 03/25/2010
  • Est. Priority Date: 03/20/2002
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a database;

    a computer system having read and write access to said database; and

    wherein said database stores a plurality of consumer records including a first consumer record for a first consumer;

    wherein said first consumer record stores;

    (1) CID data (consumer identification data) indicating a first consumer CID for said first consumer;

    in association with said first consumer CID, at least the following;

    (2) transaction data in a first transaction class field indicating items transacted by said first consumer in a first transaction class during a first prior time period;

    (3) predictive data in a first predictive field indicating at least one of a ranking, a probability, and a prediction that said first consumer will transact in a first correlated class during a correlated time period, and wherein said correlated time period is subsequent in time to said prior time period.

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