Targeted Incentives Based Upon Predicted Behavior
First Claim
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1. A system, comprising:
- a database;
a computer system having read and write access to said database; and
wherein said database stores a plurality of consumer records including a first consumer record for a first consumer;
wherein said first consumer record stores;
(1) CID data (consumer identification data) indicating a first consumer CID for said first consumer;
in association with said first consumer CID, at least the following;
(2) transaction data in a first transaction class field indicating items transacted by said first consumer in a first transaction class during a first prior time period;
(3) predictive data in a first predictive field indicating at least one of a ranking, a probability, and a prediction that said first consumer will transact in a first correlated class during a correlated time period, and wherein said correlated time period is subsequent in time to said prior time period.
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Abstract
A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.
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Citations
2 Claims
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1. A system, comprising:
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a database; a computer system having read and write access to said database; and wherein said database stores a plurality of consumer records including a first consumer record for a first consumer; wherein said first consumer record stores; (1) CID data (consumer identification data) indicating a first consumer CID for said first consumer; in association with said first consumer CID, at least the following; (2) transaction data in a first transaction class field indicating items transacted by said first consumer in a first transaction class during a first prior time period; (3) predictive data in a first predictive field indicating at least one of a ranking, a probability, and a prediction that said first consumer will transact in a first correlated class during a correlated time period, and wherein said correlated time period is subsequent in time to said prior time period.
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2-70. -70. (canceled)
Specification