Engine, system and method for generation of brand affinity content

• US 20100076822A1
• Filed: 09/10/2009
• Published: 03/25/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/584,725
• Publication Number:
  US 20100076822A1
• Time in Patent Office: Days
• US Class Current: 705/11
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.

Claims

1. An advertising engine, comprising:

at least one vault, associated with at least one computerized memory, comprising a plurality of computer readable media assets, wherein at least one processor matches at least one media asset from the vault with at least one requested creative; and

a review and approval engine that provides, to at least one subject of the matched media asset at a single view, the requested creative integrated with the matched media assets from the vault for review, a reporting of information associated with the integrated requested creative, and an approval click that allows for subsequent delivery of the integrated requested creative.

2. The advertising engine of claim 1, wherein the matching performed by the at least one processor comprises a weighting of the plurality of media assets.

3. The advertising engine of claim 1, wherein the media assets comprise brands other than a brand of the requested creative.

4. The advertising engine of claim 1, wherein the media assets further comprise a computer data indicative of a tag.

5. The advertising engine of claim 1, wherein the matching performed by the at least one processor comprises a ranking of the plurality of media assets.

6. The advertising engine of claim 1, wherein the media assets further comprise a descriptor.

7. The advertising engine of claim 1, wherein the media assets comprise payment schema.

8. The advertising engine of claim 7, wherein the payment schema vary based on a requester of the requested creative.

9. The advertising engine of claim 1, wherein the at least one processor engages in matching based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring.

10. The advertising engine of claim 9, wherein the variable factoring comprises a brand association between the media asset'"'"'s brand and a brand of the requested creative.

11. The advertising engine of claim 1, wherein each media asset comprises a profile of that media asset.

12. The advertising engine of claim 11, wherein each of the profiles comprises at least a psychological profile of typical users of that media asset'"'"'s brand, target customers of that media asset'"'"'s brand, and target affiliate profiles.

13. The advertising engine of claim 12, wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception.

14. The advertising engine of claim 1, wherein at least two of the matches are presented for selection of one of the matches.

15. The advertising engine of claim 1, wherein said review and approval engine comprises a back end focus.

16. The advertising engine of claim 1, wherein said review and approval engine comprises a set of notification rules.

17. The advertising engine of claim 16, wherein said set of notification rules comprises at least one alert to indicate the creation of the campaign.

18. The advertising engine of claim 17, wherein said alert confirms the date and talent requested.

19. The advertising engine of claim 17, wherein said alert includes a clickable link to the proposed advertisement to thereby provide opportunity to review.

20. The advertising engine of claim 1, wherein review and approval engine comprises a two-step review process.

21. The advertising engine of claim 20, wherein said two-step review process is for the talent.

22. The advertising engine of claim 20, wherein said two-step review process is for the advertiser.

23. The advertising engine of claim 20, wherein said two-step review process include a first step of querying the talent to determine if interested in endorsing a product.

24. The advertising engine of claim 20, wherein said two-step review process includes a second step of providing the talent an opportunity to review the created advertisement.

25. A method of generating an advertisement, comprising the steps of:

requesting at least one creative based on at least one information item;

matching at least one stored computer readable media asset to the at least one creative;

integrating the at least one stored media asset to the at least one creative;

regulating the at least one media asset matched to the at least one creative; and

reviewing and approving the at least one media asset matched to the at least one creative;

wherein said matching, integrating and regulating are performed by at least one processor.

26. A targeted media generator, comprising:

at least one vault associated with at least one computerized memory comprising a plurality of computer readable media assets;

a recommendation engine that matches at least one media asset from the vault with at least one requested creative;

a delivery engine that integrates the requested creative with the matched media assets from the vault; and

a management engine that regulates at least one aspect of the requested creative and at least one matched media asset;

wherein said recommendation, delivery and management engines are associated with at least one processor, and wherein said management engine provides for at least one of advertisement review and approval, and

wherein said management engine includes at least one of advertisement review and approval.