Methods for Transmitting Multimedia Files and Advertisements
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Accused Products
Abstract
The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.
118 Citations
42 Claims
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1-34. -34. (canceled)
- 35. A method comprising storing in a storage medium of a streaming server an obligatory advertisement comprising a first video stream and a first audio stream, transmitting the first video stream and the first audio stream to a multimedia player so that the obligatory advertisement may be played in the multimedia player in conjunction with non-advertising content to be sponsored by the obligatory advertisement, the streaming server determining if less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player, and transmitting to the multimedia player a message upon determining that less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player.
- 39. A streaming server having a storage medium that stores an obligatory advertisement comprising a first video stream and a first audio stream, the streaming server storing executable instructions for 1) transmitting the first video stream and the first audio stream to a multimedia player so that the obligatory advertisement may be played in the multimedia player in conjunction with non-advertising content to be sponsored by the obligatory advertisement, 2) determining if less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player, and 3) transmitting to the multimedia player a message upon determining that less than all of the first video stream and/or first audio stream has been transmitted to the multimedia player.
Specification