DATA PROCESSING SYSTEM AND DATA PROCESSING METHOD

• US 20100076834A1
• Filed: 03/04/2008
• Published: 03/25/2010
• Est. Priority Date: 03/13/2007
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Hakoishi, Takahisa, Yaegashi, Akira, Sugaya, Hiroshi
• Application Number:
  US12/530,921
• Publication Number:
  US 20100076834A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds

Abstract

Coupons can be easily distributed to users and, in the distribution, the illegal use of coupons is prevented. Advertisement video data embedded, by a watermark, with coupon ID data given to each coupon is generated, the advertisement video data embedded with the coupon ID data is reproduced by a display apparatus 30, advertisement image data is taken from the advertisement video data by a mobile phone apparatus 40, the taken advertisement image data is stored in a non-secure memory 42, terminal ID data stored in a secure memory 43 is embedded, by a watermark by a mobile phone apparatus 40, into the advertisement image data stored in the non-secure memory 42, the advertisement image data further embedded with the terminal ID data in addition to coupon ID data is displayed on the mobile phone apparatus 40, the advertisement image data displayed on the mobile phone apparatus 40 is detected by a redemption apparatus 70 at the time of redemption, the coupon ID data and the terminal ID data are extracted from this detected advertisement image data, the above-mentioned extracted coupon ID data and terminal ID data are transmitted to a data management apparatus 60, a database of this data management apparatus 60 is accessed, matching is executed with the coupon ID data transmitted from the redemption apparatus 70, and, if a match is found, the coupon data related with this coupon ID data is transmitted to the redemption apparatus 70.

Claims

1. A data processing system comprising:

an advertisement data generation apparatus for generating advertisement data embedded, by watermark, with coupon ID data assigned to each coupon;

a terminal apparatus having

an advertisement media for providing said advertisement data embedded with said coupon ID data,

acquisition means for acquiring advertisement image data from advertisement data provided in said advertisement media,

storage means for storing terminal ID data and the advertisement image data acquired by said acquisition means,

image processing means for further embedding, by a watermark, said terminal ID data into said advertisement image data, and

display means for displaying advertisement image data embedded, by a watermark, with said coupon ID data and said terminal ID data;

a redemption apparatus having

detection means for detecting advertisement image data displayed on display means of said terminal apparatus,

extraction means for extracting said coupon ID data and said terminal ID data from the advertisement image data detected by said detection means, and

redemption side communication means for transmitting said coupon ID data and said terminal ID data extracted by said extraction means and transmitting a log obtained at the redemption of a coupon related with said coupon ID data, thereby redeeming the coupon related with said coupon ID data; and

a coupon management apparatus having

a coupon database for managing said coupon data by relating with said coupon ID data,

matching means for executing matching of coupon ID data transmitted from said redemption apparatus by accessing said coupon database, and

management side communication means for transmitting, if a match is found by said matching means, coupon data related with this coupon ID data to said redemption apparatus.

2. The data processing system according to claim 1, wherein said terminal apparatus has enhancement processing means for executing enhancement processing on at least coupon ID data embedded as said watermark when displaying on said display means and

said enhancement processing means allows said terminal ID data to be displayed on said display means with an approximately the same level as the enhancement processing of said coupon ID data, along with said enhancement-processed coupon ID data.

3. The data processing system according to claim 2, wherein, if said watermark is visible, said enhancement processing means executes edge enhancement processing on said coupon ID data, generates said terminal ID data with an edge enhanced to an approximately the same level as coupon ID data on which this edge enhancement processing was executed, and makes said advertisement image data be displayed on said display means with said coupon ID data and said terminal ID data enhanced in edge.

4. The data processing system according to claim 2, wherein, if said watermark is invisible, the number of areas in which said coupon ID data and said terminal ID data are embedded is increased over the number of areas in which said coupon ID data of advertisement data displayed on said advertisement media, thereby displaying said advertisement image data on said display means.

5. A data processing method comprising:

a step of generating advertisement data with coupon ID data embedded by a watermark given to each coupon;

a step of providing, by an advertisement media, said advertisement data embedded with said coupon ID data;

a step of acquiring, by an image taking means of a terminal apparatus, advertisement image data from advertisement data provided in said advertisement media and storing the advertisement image data into storage means in which terminal ID data is stored;

a step of further embedding, by a watermark said terminal ID data into said advertisement image data stored in said storage means by said terminal apparatus;

a step of displaying, onto a display means of said terminal apparatus, advertisement image data further embedded with said terminal ID data in addition to advertisement image data embedded with said coupon ID data;

a step of detecting advertisement image data displayed on display means of said terminal apparatus by a redemption apparatus at the time of redemption and extracting said coupon ID data and said terminal ID data from the advertisement image data detected;

a step of transmitting said extracted coupon ID data and said terminal ID data to a data management apparatus, accessing a database managing said coupon data by relating with said coupon ID data of this data management apparatus, and making a match with the coupon ID data transmitted from said redemption apparatus; and

a step of transmitting, if a match is found, the coupon data related with this coupon ID data to said redemption apparatus.

6. The data processing method according to claim 5, further comprising the steps of:

executing enhancement processing on said coupon ID data when displaying, on said display means of said terminal apparatus, the coupon ID data embedded as said watermark onto said display means; and

displaying said terminal ID data with approximately the same level as the enhancement processing of said coupon ID data onto said display means.