ADVERTISEMENT REPOSITORY AND ADVERTISEMENT SEARCH

• US 20100076841A1
• Filed: 09/19/2008
• Published: 03/25/2010
• Est. Priority Date: 09/19/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: GUKAL, SREENIVAS, RAJPURE, DATTATRAYA BABAN, KUMAR, NITIN
• Application Number:
  US12/234,313
• Publication Number:
  US 20100076841A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A computer system, graphical user interface, and method to search for previously published advertisements are provided. The computer system includes an advertisement index, a search engine, and an advertisement platform. The advertisement index organizes the previously published advertisements based on a media publisher. The search engine allows a user to search for previously published advertisements. The advertisement platform provides the previously published advertisements to the search engine based on the search request that the users submit to the search engine.

Claims

1. A computer-implemented method to generate an advertisement index that provides result sets having previously published advertisements in response to a user request, the computer-implemented method comprising:

receiving advertisement logs having previously published advertisements from media publishers;

parsing the advertisement logs based on goods or services promoted by the previously published advertisements included in the advertisement logs;

generating an advertisement index to store the previously published advertisements and an identifier for the goods or services corresponding to the previously published advertisements; and

in response to a request received from a user, traversing the advertisement index to provide results having the previously published advertisements that match the request.

2. The computer-implemented method of claim 1, wherein the previously published advertisements include text, digital graphics, animations, print graphics, videos, or audio.

3. The computer-implemented method of claim 1, wherein the media publishers include advertisement agencies, Internet service providers, search engine providers, radio broadcasters, television broadcasters, newspaper publishers, or magazine publishers.

4. The computer-implemented method of claim 1, wherein the advertisement logs include an identifier for the non-advertisement content that is published proximate to the previously published advertisement, an identifier for the previously published advertisement, and a time the previously published advertisement was published to an audience.

5. The computer-implemented method of claim 1, wherein the advertisement index stores attributes for the previously published advertisements.

6. The computer-implemented method of claim 1, wherein the request is generated by selecting an embedded link included in an advertisement currently displayed to the user.

7. A computer system to generate result sets having previously published advertisements based on a request received from a user, the computer system comprising:

an advertisement index configured to organize the previously published advertisements based on media publisher;

a search engine to receive the search terms and to generate results sets that include the previously published advertisements; and

an advertisement platform to provide the previously published advertisements matching the search terms and profile data to the search engine and new advertisements matching the search terms and profile data to the search engine.

8. The computer system of claim 7, wherein the search terms are generated by selecting an embedded link included in an advertisement currently displayed to the user.

9. The computer system of claim 7, wherein the search terms are generated based on a query received from the user.

10. The computer system of claim 9, wherein the query includes an identifier for non-advertiser content and a date when the user consumed the non-advertiser content.

11. The computer system of claim 7, wherein the search terms include identifiers for non-advertisement content, display channel, media, time, or keyword.

12. The computer system of claim 7, wherein the advertisement index identifies competitor exclusions associated with the previously published advertisements and associated media publishers.

13. The computer system of claim 12, wherein a full page previously published advertisement or a series of previously published advertisements for goods or services provided by a single advertiser occupying consecutive advertisement timeslots or proximate advertisement placeholders are published by the associated media publishers to indicate competitor advertisements are excluded from publication with the corresponding previously published advertisements for the single advertiser.

14. A graphical user interface generated for display to a user in response to a request received from the user, the graphical user interface comprising:

a search field to receive user search terms for previously published advertisements consumed by the user;

a display area to provide results that include previously published advertisements that match the search terms; and

advertisement controls to limit the results based on categories corresponding to the goods and services associated with the previously published advertisements.

15. The graphical user interface of claim 14, wherein the search terms include identifiers for non-advertisement content and a date the non-advertisement content was consumed by the user.

16. The graphical user interface of claim 15, wherein the non-advertisement content was published spatially or temporally proximate to previously published advertisements consumed by the user.

17. The graphical user interface of claim 14, wherein the advertisement controls include competitor exclusions.

18. The graphical user interface of claim 17, wherein a full page previously published advertisement or a series of previously published advertisements for goods or services provided by a single advertiser occupying consecutive advertisement timeslots or proximate advertisement placeholders are published by the associated media publishers to indicate competitor advertisements are excluded from publication with the corresponding previously published advertisements for the single advertiser.

19. The graphical user interface of claim 14, further comprising:

a Web results display area to provide Web results that match the search terms; and

a default response area that provides an advertisement that is identified as a popular advertisement.

20. The graphical user interface of claim 19, wherein the Web results display area is separate from the display area that provides the previously published advertisements that match the search terms.