Advertising System and Method

• US 20100076844A1
• Filed: 03/26/2009
• Published: 03/25/2010
• Est. Priority Date: 09/26/2008
• Status: Active Grant

• Current Assignee: Guvera IP Pty Ltd
• Original Assignee: Guvera IP Pty Ltd
• Inventors: Loberg, Claes JM., Christiansen, Bradley John
• Granted Patent: US 8,712,845 B2
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An advertising system including at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data, at least one brand database containing details of brand clients, each having one or more branding parameters, at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers, and a content matching engine which matches the branding parameters of the brand clients with one or more of pieces of content and provides these pieces of content to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.

Claims

1. An advertising system comprising:

at least one consumer database wherein the consumer database contains a plurality of consumer profiles with consumer preference identifying data;

at least one brand database, wherein the brand database contains details of brand clients, each brand client having one or more branding parameters;

at least one content database wherein the content database contains a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers and;

a content matching engine wherein the content matching engine matches the branding parameters of the brand clients with one or more of pieces of content and provides the pieces of content with corresponding advertising from at least one brand client to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.

2. The advertising system of claim 1, wherein the system is a computer implemented system comprising at least one computer wherein the at least one computer comprises:

at least one processor, at least one data storage device; and

a communications system associated with at least one communications pathway to receive inbound requests from consumers and distribute content in electronic form to the consumer in response to a consumer request.

3. The advertising system of claim 1, for distributing physical media upon which entertainment content is stored, as well as content in electronic form remotely.

4. The advertising system of claim 2, wherein the communications system comprises devices with computer processors and communication pathway connection components.

5. The advertising system of claim 1, wherein the system is accessed through a generic interface associated with a network of computers with access and corresponding rights and abilities within the system for a system administrator, consumers, brand clients and content providers differentiated by unique access or login information.

6. The advertising system of claim 1, wherein the consumer preference identifying data for each user in the at least one consumer database is updatable by the consumer.

7. The advertising system of claim 1, wherein each consumer profile contains generic identifying information and consumer preference identifying data.

8. The advertising system of claim 1, wherein the at least one brand database contains identifiers of a brand client and branding parameters which define the message which the brand client wishes to convey to their targeted demographic.

9. The advertising system of claim 1, wherein each piece of content is stored in an electronic file with one or more content profile identifiers.

10. The advertising system of claim 1, wherein each piece of content has one or more content profile identifiers to identify the profile of the content, and ownership information to identify who owns the content in order to recompense the content provider.

11. The advertising system of claim 1, wherein the content profile identifiers for a piece of content is adjustable through the monitoring electronic searches and/or results on the Internet.

12. The advertising system of claim 1, wherein application or adjustment of content profile identifiers occurs in real time.

13. The advertising system of claim 1, wherein each piece of content has one or more content profile identifiers applied to it upon the first provision of that piece of content to the system.

14. The advertising system of claim 1, further comprising:

an analysis of each piece of content upon the first provision of that piece of content to the system in order to check to see whether a particular piece of content is already present on the system.

15. The advertising system of claim 1, wherein the one or more content profile identifiers for the piece of content are changed in response to feedback from consumers who have been provided with that piece of content.

16. The advertising system of claim 1, wherein each piece of content be provided with one or more content profile identifiers in different levels of importance with the number of tags in each level varying with the level of importance.

17. The advertising system of claim 5, wherein a content interface is provided through which the content provider is able to upload content which they wish to distribute through the system into the at least one content database, with access to the content interface through unique access or login information entered into a generic interface.

18. The advertising system of claim 5, wherein a brand interface is provided through which the brand client is able to define a campaign that targets consumers according to their geographic/demographic data and their brand preferences with access to the brand interface through unique access or login information entered into a generic interface.

19. The advertising system of claim 5, wherein a brand interface is provided through which the brand client is able to define the personality of a brand and associations with branded entertainment with access to the brand interface through unique access or login information entered into a generic interface.

20. The advertising system of claim 5, wherein a consumer interface is provided through which the consumer is able to search for content, with access to the consumer interface through unique access or login information entered into a generic interface, the consumer interface associated with a search engine to provide at least one matching or best fit result.

21. The advertising system of claim 20, wherein multiple results are provided in a short list which returns the matches to the search and identifies the matches by associating a brand with each match, even when the same piece of content is available through different brand clients.

22. A method of providing brand matched content to a consumer, the method comprising:

creating and maintaining at least one consumer database containing a plurality of customer profiles with consumer preference identifying data;

creating and maintaining at least one brand database containing details of brand clients, each brand client having one or more associated branding parameters;

creating and maintaining at least one content database containing a plurality of pieces of content provided by at least one content provider, with each piece of content having one or more content profile identifiers;

matching at least some of the branding parameters of the brand clients with one or more of pieces of content; and

providing the pieces of content with corresponding advertising from at least one brand client to one or more consumers upon consumer request, based on the matching of at least some of the branding parameters and the consumer preference identifying data, at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.