METHOD AND APPARATUS FOR DISTRIBUTING MERCHANT ADVERTISEMENTS
First Claim
1. An Internet Protocol Television (IPTV) system, comprising a controller to:
- present a merchant a graphical user interface (GUI) for entering advertisement information;
receive from the merchant advertisement information;
generate an advertisement GUI for presenting the received advertisement information;
identify a plurality of users of the IPTV system that demographically correlate to the advertisement information; and
direct the advertisement GUI to one or more set-top boxes (STBs) of the identified plurality of users.
1 Assignment
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Accused Products
Abstract
A system that incorporates teachings of the present disclosure may include, for example, an Internet Protocol Television (IPTV) system having a controller to present a merchant a graphical user interface (GUI) for entering advertisement information, receive from the merchant advertisement information, generate an advertisement GUI for presenting the received advertisement information, identify a plurality of users of the IPTV system that demographically correlate to the advertisement information, and direct the advertisement GUI to one or more set-top boxes of the identified plurality of users. Other embodiments are disclosed.
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Citations
25 Claims
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1. An Internet Protocol Television (IPTV) system, comprising a controller to:
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present a merchant a graphical user interface (GUI) for entering advertisement information; receive from the merchant advertisement information; generate an advertisement GUI for presenting the received advertisement information; identify a plurality of users of the IPTV system that demographically correlate to the advertisement information; and direct the advertisement GUI to one or more set-top boxes (STBs) of the identified plurality of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A network element of a media communication system, comprising a controller to:
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present a merchant a user interface (UI) for entering advertisement information; receive from the merchant the advertisement information; generate an advertisement UI for presenting the advertisement information; identify a plurality of users of the media communication system each having a profile that correlates to the advertisement information; present an offer to the merchant to demographically target users of the media communication system with the advertisement information; and direct the advertisement UI to one or more set-top boxes (STBs) of the plurality of users responsive to detecting an affirmative acceptance of the offer by the merchant. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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- 24. A method, comprising supplying advertisement information to an interactive television (iTV) system to target a subset of users of the iTV system having interests that correlate to the advertisement information.
Specification