METHOD AND APPARATUS FOR COLLECTING VIEWER SURVEY DATA AND FOR PROVIDING COMPENSATION FOR SAME
First Claim
Patent Images
1. A method of transmitting a media program to a user computer, comprising the steps of:
- transmitting a first message to the user computer, the first message comprising an offer to view a special version of at least a portion of the media program in exchange for completion of a survey;
if a second message is received from the user computer indicating that the user would like to complete the survey, performing steps comprising the steps of;
transmitting a third message comprising the survey to the user computer;
accepting and storing a fourth message comprising survey responses; and
providing the special version of the media program;
if a second message is received from the user computer indicating that the user would not like to complete the survey, transmitting a standard version of the media program.
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Abstract
To address the requirements described above, a method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user computer. The method permits the user to provide survey responses in exchange for viewing a media program with fewer advertisement, and permits the user to manage the survey responses.
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Citations
66 Claims
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1. A method of transmitting a media program to a user computer, comprising the steps of:
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transmitting a first message to the user computer, the first message comprising an offer to view a special version of at least a portion of the media program in exchange for completion of a survey; if a second message is received from the user computer indicating that the user would like to complete the survey, performing steps comprising the steps of; transmitting a third message comprising the survey to the user computer; accepting and storing a fourth message comprising survey responses; and providing the special version of the media program; if a second message is received from the user computer indicating that the user would not like to complete the survey, transmitting a standard version of the media program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. An apparatus for transmitting a media program to a user computer, comprising:
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means for transmitting a first message to the user computer, the first message comprising an offer to view a special version of at least a portion of the media program in exchange for completion of a survey; means for transmitting a third message comprising the survey to the user computer, for accepting and storing a fourth message comprising survey responses, and for providing the special version of the media program if a second message received from the user computer indicates that the user would like to complete the survey; and means for transmitting a standard version of the media program if a second message is received from the user computer indicating that the user would not like to complete the survey. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. An apparatus for providing advertisements with a media program transmitted to a user computer, comprising:
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a media program provider computer, having a processor and a memory coupled to the processor, the memory storing instructions which, when executed by the computer, cause the computer to operate as a specially programmed computer, the instructions comprising instructions for; transmitting a first message to the user computer, the first message comprising an offer to view a special version of at least a portion of the media program in exchange for completion of a survey; if a second message is received from the user computer indicating that the user would like to complete the survey, performing steps comprising the steps; transmitting a third message comprising the survey to the user computer; accepting and storing a fourth message comprising survey responses; and providing the special version of the media program; if a second message is received from the user computer indicating that the user would like to complete the survey is not received, transmitting a standard version of the media program. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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Specification