Promotion Using Geopositioning Technology
First Claim
1. A method comprising:
- encoding information associated with a geolocation of a geocache in an electromagnetic medium; and
transmitting the information to a mobile device including a GPS receiver.
6 Assignments
0 Petitions
Accused Products
Abstract
Promotional items can be geocached at desired locations as part of a geocaching promotion in which geocachers attempt to locate the promotional items using clues, solving puzzles, or otherwise obtaining GPS coordinates and other information used to determine the geolocation of the geocached promotional items. Some or all of the information needed to identify the geolocation can be encoded into an electronic format and delivered directly to mobile devices including GPS receivers via radio broadcasts or the Internet. GPS coordinates can also be pre-loaded into mobile devices awarded to particular geocachers. Additionally, tracking devices can be attached to the promotional items to permit evaluation of the marketing effort.
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Citations
20 Claims
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1. A method comprising:
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encoding information associated with a geolocation of a geocache in an electromagnetic medium; and transmitting the information to a mobile device including a GPS receiver. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12)
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9. A system comprising:
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memory storing information associated with a geolocation of a geocache; a processor coupled to the memory and configured to format the information for use by a mobile device including a GPS receiver; and a transmitter configured to transmit the information via an electromagnetic medium.
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13. A method comprising:
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placing a promotional good in a geocache at a geolocation; broadcasting information associated with the geolocation of the geocache via a radio station; and determining an effectiveness of a marketing campaign based on information related to movement of the promotional good after the promotional good has been removed from the geocache. - View Dependent Claims (14, 15, 16, 17)
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18. A mobile device to be used by a geocacher in finding a geocached promotional item, the mobile device comprising:
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a GPS receiver; at least one processor coupled to the GPS receiver; and a memory operably associated with the at least one processor, the memory pre-loaded with at least a portion of a geolocation of a geocache before the mobile communication device is provided to the geocacher. - View Dependent Claims (19, 20)
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Specification