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Age-Targeted Online Marketing Using Inferred Age Range Information

  • US 20100082360A1
  • Filed: 09/30/2008
  • Published: 04/01/2010
  • Est. Priority Date: 09/30/2008
  • Status: Active Grant
First Claim
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1. A method for generating an age range product for online marketing, the method comprising:

  • accessing age-identifying data identifying an age for each of a first group of network users;

    accessing user-activity data for a second group of network users, the user-activity data including data regarding the second group of network users'"'"' actions on the network;

    determining inferred age data for each of the second group of network users based at least on the user-activity data for each of the second group of network users; and

    generating a marketing-related age range product for a particular age range based at least on (a) the age-identifying data for the first group of network users and (b) the inferred age data for the second group of network users.

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